STRATEGIC ALLIANCE BRINGS OVER 10 TITLES TO EUROPE AND U.S.
For immediate release
London: 22nd June 2007
Mercury Games and Ertain BV today announce a strategic alliance that brings over 10 titles from Ertain’s Publishing office in Japan into Europe and US. The deal promotes Ertain’s Zen Series of DS games, consisting of innovative painting games, puzzle games, and funky relaxing fish simulations, all for release in 2007.
The agreement signals the Japanese publisher’s intent on taking the Western market seriously and developing a long term strategy of expansion. This alliance also bolsters Mercury Games’ position as a growing publisher with a great pipeline of innovative DS games.
Tomo Ohno, COO, Ertain BV, says“Teaming up with Mercury Games is a great way to enter the Western market. We can develop our position alongside them and firmly establish our presence. The timing is great and we feel that we have the right mix of product, ambition and partner. We look forward to a great relationship.”
Leo Zullo, President, Mercury Games, comments“This is a great strategic step for Mercury Games. Japan has long been a source for innovative products. Now with Ertain, it is a great pleasure to be working with fun and expansive products that don’t necessarily follow a trend, but cater to a distinct market, and follow a great ethos”.
Zullo concludes,“I’ve stepped back into the role of President of Mercury Games to work on a series of strategic alliances, this being the first of many to be announced“.
More information on the Zen series will be announced shortly.
About The Zen Series
Tired or stressed? Time to play the 'Zen Series'! The Zen Series is a series of titles make you relax and sooth your mind…, with no killing, no winning and no losing. Experience the spirit of Zen, empty your mind and enjoy!
About Mercury Games
Mercury Games was set up in 2005 as a video games publisher and has sold over 1 million units worldwide of the Crazy Frog franchise. Currently Mercury Games has a growing pipeline of DS, Wii and PS2 products in development, consisting of licensed and original IP products. Mercury Games has set up an additional brand, Turtle Games to cater to the younger target market.
For more information on:
Mercury Games visit, www.mercurygames.com
Turtle Games visit, www.turtle-games.com
Ertain is a publisher of video games from Japan, focusing on handheld consoles. It was incorporated in 2005 and has grown to a company of over 45 people. Ertain is also working on next generation consoles, and PC online games. Ertain has firmly established itself in Japan with a range of innovative products, and is now expanding into the Western markets, with a new European office in Netherlands, Ertain BV
For more information on:
Ertain BV visit, www.ertain.com/en
Ertain Japan visit, www.ertain.com/jp