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MEDIA ADVISORY: SEGA Begins Global Sale on Xbox LIVE Arcade Titles

Full Library of SEGA Hits Available for up to 50% Off

SAN FRANCISCO and LONDON - April 22, 2011

SEGA? of America, Inc. and SEGA? Europe Ltd. today announced that a global sale has begun on their library of games currently available for Xbox LIVE? Arcade. Starting now and lasting through April 25, 2011, everything from? Altered Beast™ to? Sonic the Hedgehog™ is available at reduced prices, with several titles selling for 50% off.

Some of SEGA’s sale-priced titles are:

    <*> After Burner Climax™: 400 Microsoft Points (50% off)? <*> Crazy Taxi™: 400 Microsoft Points (50% off)? <*> Cyber Troopers Virtual On™: 400 Microsoft Points (50% off)? <*> Sonic Adventure™: 400 Microsoft Points (50% off)? <*> Streets of Rage 2™: 240 Microsoft Points (40% off)? <*> Phantasy Star II™: 240 Microsoft Points (40% off)? <*> Gunstar Heroes™: 240 Microsoft Points (40% off)? <*> Altered Beast: 240 Microsoft Points (40% off)? <*> Golden Axe™: 240 Microsoft Points (40% off)? <*> Sonic the Hedgehog 4 Episode I: 800 Microsoft Points (33% off)

For a full list of discounted titles in the SEGA Global Sale, visit the official SEGA blog at? http://blogs.sega.com/usa

About SEGA? of America, Inc.

SEGA? of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA’s global website site is located at? www.sega.com.

About SEGA? Europe Ltd.

SEGA? Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA? Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA’s global website site is located at? www.sega.com.?

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

Ryan Morgan, TriplePoint for SEGA of America, Inc.

415-955-8500

ryan@triplepointpr.com

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