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MATTEL®, ATARI®, AND STARTAPP® LAUNCH PARTNERSHIP FEATURING BARBIE® BRANDED CONTENT IN ROLLERCOASTER TYCOON® TOUCH™, THE BEST-SELLING MOBILE THEME PARK SIMULATION GAME ON MOBILE PLATFORMS

Create Your Dream Theme Park Complete with Barbie Themed Rides, Shops, Unicorns and More with the Magical New Barbie Season

p>FOR IMMEDIATE RELEASE

NEW YORK, NY (OCTOBER 20, 2017)Mattel, Inc. (NASDAQ: MAT), the leading global childhood development and play company,  Atari®, one of the world’s most recognized publishers and producers of interactive entertainment, together with StartApp, an insights-driven mobile technologies company, today announced a partnership to feature Barbie® branded content in RollerCoaster® Tycoon Touch™ for mobile devices. A new update is now available that brings the Barbie season, with a number of sparkling, unicorn-filled Barbie items to collect or purchase. Imaginations can run wild in this fun and colorful expansion to RollerCoaster Tycoon Touch.

Based on RollerCoaster Tycoon®, one of the best-selling franchises in PC gaming history, RollerCoaster Tycoon Touch is a free-to-play, innovative 3D simulation game where players can create, build, manage and share their own imaginative park creations. RollerCoaster Tycoon Touch features a touch-control coaster creator that encourages players to easily design coasters — giving them the freedom to express their creativity. Released in early 2017 on mobile devices, RollerCoaster Tycoon Touch has been downloaded over ten million times and soared to the top of the charts after being featured on the App Store and Google Play.

The Atari partnership with Mattel and StartApp introduces exclusive Barbie content in RollerCoaster Tycoon Touch, which includes all-new rides, a restaurant, shop, themed decorations and more. Now park visitors can enjoy the Cloud Carriage and Dreamhouse Adventure rides, take a trip to the Doll Shop, buy treats at the Cupcake Bakery, or relax by Barbie-themed Palm Trees, Fountains, and Topiary.  In between rides and other attractions, players can also personalize photos taken in the photo booth with Barbie-styled stickers and frames to share with friends. Barbie items can be found for free in card packs or purchased directly from the in-game store.

“We are excited to partner with Mattel and StartApp to bring fresh in-game branded content to RollerCoaster Tycoon Touch,” said Fred Chesnais, Chief Executive Officer, Atari. “By adding new themed content based on Barbie, we’re bringing together two highly recognized and beloved brands — one of Mattel’s most iconic properties and the most well-known roller coaster builder franchise — for millions of players to enjoy.”

“StartApp launched our Digital Content division last fall to deliver fulfilling digital content experiences from the world's top brands, including top consumer brand Mattel, to mobile end users," said Gil Dudkiewicz, co-founder & CEO of StartApp. "We believe this latest collaboration will deliver a truly unique, mobile-first, and engaging experience to both Barbie & RollerCoaster Tycoon fans.”

To download RollerCoaster Tycoon Touch, please visit:

 

 

For more information, visit www.RollerCoasterTycoon.com , like our Facebook page at www.facebook.com/RollerCoasterTycoonTouch and follow us on Twitter @RCT_Touch

About Mattel

Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. Through our portfolio of iconic consumer brands, including American Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, we create systems of play, content and experiences that help kids unlock their full potential. Mattel also creates inspiring and innovative products in collaboration with leading entertainment and technology companies as well as other partners. With a global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com .

About Atari

Atari (www.atari.com ) is an interactive entertainment production company. As an iconic brand that transcends generations and audiences, the company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 200 games, franchises and licenses, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices in New York and Paris.

© 2017 Atari Interactive, Inc. All rights reserved. Atari wordmark and logo are trademarks owned by Atari Interactive, Inc. 

RollerCoaster Tycoon® © 2017 Chris Sawyer.

RollerCoaster Tycoon® is a registered trademark of Chris Sawyer. All other marks are the property of their respective owners.  All other trademarks are properties of their respective owners.

About StartApp

StartApp is an insight-driven mobile solutions company that enables their partners to turn data into truly fulfilling mobile moments. By allowing them to understand mobile users, StartApp helps partners optimize and better execute their strategies. StartApp partners with over 350,000 applications, working with a database of over 1 billion mobile users worldwide. Founded in 2010, the company is headquartered in New York with offices around the world, including Poleg, San Francisco and Beijing.

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PRESS CONTACTS

For ATARI:

UberStrategist Inc.

Mario R. Kroll and CJ Melendez

pr@uberstrategist.com

1-646-844-8983

For StartApp

Joe McGurk, Vice President

Cutler PR

joe@cutlerpr.co

 

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