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MARVEL CELEBRATES RELEASE OF‘MARVEL’S: THE AVENGERS’ BLU-RAY AND DVD WITH PROMOTIONAL PRICE DROP OF HIT MOBILE GAME‘AVENGERS INITIATIVE’

Beginning today, Marvel is dropping the price of its epic mobile title? Avengers Initiative?to $2.99.?The limited time promotional price drop, from $6.99, celebrates the September 25 release of‘Marvel’s: The Avengers’ Blu-Ray 3D, Blu-Ray and DVD.

Avengers Initiative?burst onto the mobile scene on September 6, 2012 as Marvel’s first episodic game created exclusively for mobile devices. The first installment of the series centers on the Incredible Hulk, fittingly one of the most groundbreaking characters of the Marvel Universe. With visual and combat controls suited for consoles but fit for a finger, players adopt the Hulk identity to confront the barrage of super-powered criminals who have escaped from a top-secret S.H.I.E.L.D. holding facility. The? Avengers Initiative?project promises more story, gameplay and free content over the coming months.

It is available on the App Store for iPod touch (5 th?generation), iPhone 4, iPhone 4S, iPad 2, The New iPad and now iPhone 5 at? http://bit.ly/PS6UTO .

For up-to-the-minute news and updates about? Avengers Initiative, players can visit the Official Marvel XP Fanpage at? http://www.facebook.com/MarvelXP .

ABOUT MARVEL ENTERTAINMENT:

Marvel Entertainment LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 charactersfeatured in a variety of media over seventy years.? Marvel utilizes its character franchises in entertainment, licensing and publishing.? For more information visit? www.marvel.com .?

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