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Marketing Playbooks Reveal Methods to Increase Engagement, Retention and Monetization in Games

Playnomics empowers game development studios large and small with end-to-end marketing solution, launches campaign playbooks to give every developer their very own Marketing Operations Specialist

SAN FRANCISCO, March 14, 2014 - Playnomics, a pioneer of adaptive marketing for mobile and web applications and games, today released a new service in its quest to provide game developers with the most comprehensive suite of marketing tools, Marketing Playbooks. These custom guides provide specific campaign plans designed to increase key metrics including engagement, retention and monetization. With this new feature from the PlayRM Platform at their fingertips, game development studios from large to small have a complete marketing arsenal at their fingertips. Playnomics will be at the 2014 Game Developers Conference (GDC) in San Francisco March 17-21 to demo the Marketing Playbooks.

“At Playnomics, we’ve spent the last five years studying and analyzing how users behave, why they perform certain actions, what kind of content they are most likely to engage with, and even how they may behave in the future. It’s because of this in-depth understanding of how to uncover key gaming behaviors that we are able to provide specific marketing campaigns that move the needle on monetization and engagement. We’ve been providing these services for years for leading companies, and now we’re bringing these services to companies of all sizes with our Marketing Playbooks,” said Chethan Ramachandran, CEO of Playnomics.

For large game publishers with little bandwidth to create custom marketing campaign plans for every title to independent developers with limited marketing operations resources, Marketing Playbooks provide a custom set of recommended in-app campaigns designed to increase engagement, retention, or monetization. Each playbook is customized based upon a deep, dynamic analysis of the game audience driven by both Playnomics’ predictive technology stack and their data science team.

An example marketing campaign could be targeting female players predicted to spend over $100 with one play session today, or players who reached level 10 with a predicted churn rate of 65%. By leveraging Marketing Playbook campaigns with targeted content and messaging for user segments, developers can create highly personalized experiences for players that can result in increased spend, engagement and return visits.

To schedule a time to meet with Playnomics at GDC for a Marketing Playbooks demonstration, please contact meetings@playnomics.com.

For more information about Marketing Playbooks, please visit http://www.playnomics.com/Marketing-playbooks/

About Playnomics

Founded in 2009, Playnomics is the global leader in predictive marketing and data science for games and app. Playnomics has captured deep dynamic user behaviors across over 300 million user profiles, and enables leading apps and games to retain, monetize, and personalize the app experience for all customers. Playnomics is comprised of entrepreneurs and industry experts who pioneered data mining in finance, information security, and bioinformatics. For more information, please visit http://www.playnomics.com/.  

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