Tokyo Office to Focus on Sales, Marketing and Product Development
San Diego– June 28, 2011– Mad Catz Interactive, Inc. (“Mad Catz”) (AMEX/TSX: MCZ) announced today the establishment of Mad Catz Co., Ltd, a new subsidiary located in Tokyo, Japan focused on sales, marketing and product development.
“Since opening our first international sales office in 2002 we have built teams of sales and marketing professionals working directly with most key retailers across North America, Europe and Asia. Our international market expansion remains a key driver of our success, with over 40% of our fiscal 2011 sales generated outside the United States and double digit sales growth in all territories,” said Darren Richardson, the President and Chief Executive Officer of Mad Catz Interactive, Inc.?“Over the last few years Japan has been a growth market for Mad Catz products and the establishment of a permanent office staffed with industry veterans marks another milestone in the company’s expanding distribution footprint.”
Industry analysts estimate the Japanese market represents between 8% and 10% of global video game sales.
About Mad Catz
Mad Catz Interactive, Inc. (AMEX/TSX: MCZ) is a global provider of innovative interactive entertainment products marketed primarily under its Mad Catz ? (casual gaming), Cyborg™ (pro gaming), Tritton ? (gaming audio), Saitek ? (simulation), and Eclipse™ (home and office) brands.? Mad Catz also develops flight simulation software through its internal ThunderHawk Studios™; operates flight simulation centers under its Saitek brand; operates a videogame content website under its GameShark ? brand; publishes games under its Mad Catz brand; and distributes games and videogame products for third parties.? Mad Catz distributes its products through most leading retailers offering interactive entertainment products and has offices in North America, Europe and Asia.? For additional information please go to www.madcatz.com.
This press release contains forward-looking statements about the Company's business prospects that involve substantial risks and uncertainties. The Company assumes no obligation to update the forward-looking statements contained in this press release as a result of new information or future events or developments. You can identify these statements by the fact that they use words such as "anticipate," "estimate," "expect," "project," "intend," "should," "plan," "goal," "believe," and other words and terms of similar meaning in connection with any discussion of future operating or financial performance. Among the factors that could cause actual results to differ materially are the following: the ability to maintain or renew the Company's licenses; competitive developments affecting the Company's current products; first party price reductions; the ability to successfully market both new and existing products domestically and internationally; difficulties or delays in manufacturing; or a downturn in the market or industry. A further list and description of these risks, uncertainties and other matters can be found in the Company's reports filed with the Securities and Exchange Commission and the Canadian Securities Administrators.
Mad Catz Interactive, Inc.
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