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‘Pretty Pet Salon Pro’ Launched for iPhone

Premium sequel to the hit iOS and Android game

HONG KONG– July 29, 2011: Outblaze and Animoca today launched Pretty Pet Salon Pro on Apple’s App Store. Pretty Pet Salon Pro is the latest addition to the“Pretty Pet” game series that became a global chart leader for Apple’s iOS devices (iPhone, iPad, iPod) and Google’s Android. Pretty Pet Salon Pro is available for US$1.99 on the App Store at http://itunes.apple.com/us/app/pretty-pet-salon-pro/id445792872?mt=8#.

The“Pretty Pet” series ( www.prettypetsalon.com) has been downloaded 13 million times and its games have made frequent appearances in the Apple App Store top charts around the world since the January 2011 launch of the first title. Now, Pretty Pet Salon Pro takes the celebrated gameplay of Pretty Pet games to an advanced level, offering a unique challenge to old and new players alike.

Pretty Pet Salon Pro sees the return of the endearing piglet Piglina and her now popular pet grooming salon. Word of her excellent service has spread far and wide, drawing hordes of pet owners eager to pamper their pets. Players will have to budget their resources wisely, hiring new staff and upgrading equipment to sustain the good reputation of Piglina’s establishment. Help Piglina serve her customers by using quick reflexes, advanced time management skills, and clever use of features like:

- Doorman 2000: customers queue up outside the salon (instead of becoming discouraged and leaving)

- Turbo-charged grooming: rapidly tap on a pet to unleash pet grooming mayhem

- Daily Bonus Lottery: enter for a chance to win free Pet Points

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Pretty Pet Salon Pro is available to download for iPhone, iPad, and iPod Touch for US$1.99. Each purchase of Pretty Pet Salon Pro includes 350 Pet Points, which players can use to purchase valuable in-game upgrades, and 50 Lottery Tokens. Download Pretty Pet Salon Pro from Apple’s App Store at http://itunes.apple.com/us/app/pretty-pet-salon-pro/id445792872?mt=8.

Pretty Pet Salon Pro was developed by Outblaze and Dream Cortex and published by Animoca.

About Outblaze

Outblaze is a private company established in 1998 in Hong Kong, with offices in the USA, Hong Kong, China, South Korea and the Philippines. Originally a pioneer of multilingual communication services for online communities, Outblaze and its partners today develop and offer a broad variety of products and services in digital media and entertainment, including smart phone games and apps (iOS and Android), massively multiplayer online games (MMOGs), games and game engines for various platforms and formats, virtual community services, online transaction systems, social network gaming, and web communication services. For more information please visit www.outblaze.com.

About Animoca

Animoca is a cross-platform app publisher of entertainment products for smartphones and social media networks. With its ability to publish and promote products in multiple languages, Animoca is expanding operations and market share around the world. The company has published several popular titles for iOS, including the smash hit Pretty Pet Salon and the Baby Cortex line of award-winning edutainment products. On Facebook, Animoca products have accrued several million monthly active users across popular titles like Who Loves You More, Daily Luck Meter, My Friend Map, and Speed Club. Animoca continues to expand its product pipeline as it pursues its mission to publish compelling and groundbreaking social network games and software. Animoca is a wholly owned subsidiary of Outblaze Ventures. For more information please visit www.animoca.com.

About Dream Cortex

Dream Cortex is the graphic design and app development studio of the Outblaze Group and one of Hong Kong’s premier digital content creation companies.? As a pillar of the renowned Cyberport complex, Dream Cortex offers a state-of-the-art 3D animation and production environment coupled with industry leading digital media post-production and distribution infrastructure.? Creative services offered by Dream Cortex include PC and next-generation console game art design, web design, web application development, and smart phone app development.? For more information please visit www.dreamcortex.com.

Contacts:

Outblaze

pr@outblaze.com

+852 2534 1324

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