Friday, 11 August 2017
- London Games Festival 2018 runs from 5 April to 15 April
- Over 50,000 people flocked to the city-wide games celebration’s 40+ events in 2017
- Games London’s wider programme continues to deliver for the capital with nearly £30m potential investment attracted to games businesses in London and across the UK
The London Games Festival will return in 2018, running from 5 April to 15 April, organiser Games London has announced.
The London Games Festival is delivered by Games London, the three-year initiative from Film London, the capital's screen industries agency, and video games trade body Ukie (The Association for UK Interactive Entertainment).
Games London is backed by the Mayor of London with funding worth £1.2m from the London Enterprise Action Panel, and seeks to make London the games capital of the world.
Over 50,000 people attended 40 different events across 20 different venues during the 2017 festival. The Festival has also established itself as a platform for global business in games with the Games Finance Market delivering nearly £20m potential business in April.
Since its launch in January 2016 Games London has connected 145 games businesses in the UK with 109 global investors, driving over £30m potential business back into local companies.
The 2018 festival aims to go even further with a wider programme of outdoor events and an even bigger offering for the games developer community.
Highlights for next year include:
- The third Games Finance Market (Tuesday, 10 April to Thursday, 12 April) the only event of its kind in the UK, connecting 60 games studios with 60 global games investors
- Now Play This, the three-day festival of playful work and experimental game design at Somerset House
- London’s largest games event EGX Rezzed (Friday, 13 April to Sunday, 15 April), a showcase of PC and indie games, at Tobacco Dock
- The BAFTA Games Awards on Thursday, 12 April at Troxy
LGF organisers are also curating the brand new HUB event (Monday, 9 April and Tuesday, 10 April). HUB is a new two-day B2B event housing the Festival’s summits, a demo zone for prototpyes and start-ups, a pop-up coworking space and gallery. More details will follow in September.
Also to be announced later is a fresh range of activities that bring games to life on the city streets covering esports and street art, plus an exhibition of BAME artists in games and the return of the Games Character Parade.
Mayor of London, Sadiq Khan, said: “London leads the world in culture, creativity and technology and the city’s games industry plays a major part in that success. In just a couple of years, the London Games Festival has become a major attraction for consumers and professionals alike and Games London is delivering significant investment for our cutting-edge tech sector – showing that London is open to creativity and innovation and open for business.”
To find out more about partnership and sponsor opportunities at London Games Festival, contact firstname.lastname@example.org
For further press information, please contact:
Caroline Miller, Indigo Pearl
T: 0208 964 4545
Alex Deller, Film London
T: 020 7613 7682
M: 07787 254 250
Sophie Densham, Ukie
T: 0208 534 0590
About Games London
Games London is a groundbreaking new programme delivered by Film London, the capital’s screen industries agency, and UK games industry trade body Ukie. The project is backed by the Mayor of London with funding worth £1.2m from the London Enterprise Panel. Games London partners include London & Partners, BAFTA, BFI, Somerset House and Gamer Events.
Over three years Games London will work on a number of initiatives to make London the games capital of the world. It re-established the London Games Festival in April 2016 with nearly 40,000 visitors joining to champion, promote and celebrate the culture and business of games. Other areas of activity include inbound and outbound trade missions and work connecting and supporting games development skills in London.
About Film London
Film London is the capital's screen industries agency. We connect ideas, talent and finance to develop a pioneering creative culture in the city that delivers success in film, television, animation, games and beyond. We work to sustain, promote and develop London as a global content production hub, support the development of the city's new and emerging filmmaking talent and invest in a diverse and rich film culture. Funded by the Mayor of London and the National Lottery through the BFI, we also receive support from Arts Council England, Creative Skillset and the Heritage Lottery Fund.
Film London's activities include:
- Maintaining, strengthening and promoting London's position as world-class city to attract investment through film, television, animation and games
- Investing in local talent through a range of specialised production and training schemes
- Boosting employment and competitiveness in the capital's screen industries by delivering internationally facing business development events
- Maximising access to the capital's film culture by helping audiences discover film in all its diversity
- Promoting London through screen tourism
Film London also manages the British Film Commission ( www.britishfilmcommission.org.uk ) through a public/private partnership which is funded by the Department for Culture, Media and Sport through the BFI, and the Department for International Trade.
The Association for United Kingdom Interactive Entertainment (Ukie) is committed to supporting, growing and promoting the UK’s games and interactive entertainment sector through education, advocacy and practical support. Its network and membership includes all major UK and global games publishers, the best of the UK’s development talent – from start-ups and micro studios to globally renowned studios operating in the UK today, and the service companies that support the ecosystem. We represent these businesses and their products across PCs, consoles, mobile apps, Virtual Reality, Augmented Reality, and eSports.
Ukie’s activity focuses on:
· Working closely with government on issues surrounding our sector, including lobbying successfully for the 2014 Video Games Tax Relief, education and skills, age ratings, and protecting intellectual property rights
· Securing the talent pipeline by committing to skills development in the industry, continuing through careers via the Digital Schoolhouse programme, our student membership, mentoring and professional development training programmes.
· Promoting the industry by working with the media to raise awareness of the industry’s positive economic contribution and the societal benefits of games to policy makers, regulators and consumers.
· An intense International Trade programme, running UK stands at the biggest international industry events and recruiting companies for overseas trade missions
· Ukie commissioned the Blueprint for Growth report in 2015, an independent review of the UK games industry with recommendations for decision makers in Parliament for how the industry can grow by an additional £1bn annually.