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London Based Tech Start-up Renames Day of the Week

** For Immediate Release**

Playmob Launch Press Announcement? - 29th October 2012

Mondays are now‘Mobday’, or so say London based Playmob, who officially launch their new games middleware platform on 29th October 2012.

Playmob ( www.playmob.com ) have built the first ever middleware technology connecting games to socially good causes. Taking a matter of hours to get a campaign up and running, and having a selection of global charities to choose from, Playmob believe fundraising through games is the future of fundraising. And they are not the only ones.

In the space of 18 months, the tech-start up have run a variety of campaigns with games studios such as Per Blue, Sneaky Games, Hot Gen, Soshi, Atommica and Fat Bob Games. With a number of studios lining up to run campaigns in the coming months, the quirky little team have caught onto a sweet spot which is not just making waves in fundraising, but makes good business sense too.

Campaigns run to date have experienced increased engagement from the player base, and turning players into committed and long term customers.

Jude Ower, founder and CEO commented,‘ game players are extremely savvy to global issues, and as with any customer base, if they can buy a product and do some good at the same time it is a double win. This model works extremely well in the physical world and our platform enables cause connections to take place in the virtual world.’ Jude continues,‘ We come from making games ourselves, so we understand the extreme pressures game studios are under to make and continue developing great games, so our platform is a quick simple solution to making an enormous impact, in a number of ways.

The innovative start-up is hosting a launch party on 29th October in London, to bring together supporters of the business and show off what they have been busy working away on so far. The event is sponsored by professional services legal firm Birketts, innovative wine supplier Naked Wines, luxury guilt-free sweets Jealous Sweets and hand-crafted Artisan beer producers Brewers and Union.

Playmob has attracted over $1 million of investment over the past 18 months, including NESTA and Midven, and angels such as Ian Livingstone (Playmob’s chairman), Ian Hetherington (Diector), Bill Liao, Sarah du Heaumes, Kelly Sumner, Geoff Heath, Tim Cooke and Jo Goodson. The company also participated in Springboard tech accelerator in Cambridge in 2011.


About PlayMob

PlayMob is a London and Birmingham based company founded in 2007 as a game development studio. But, in common with many highly-responsive organisations, they soon discovered a bigger and more significant purpose.

Their team found that online players not only enjoyed a higher level of personal satisfaction when donating to charities via the games they were playing. Indeed, they actually played significantly more.

By collaborating with charities and online players PlayMob have created partnerships that have benefited all parties - the game players feel better about themselves, the developers make bigger profits and, of course, charities do significantly better too.

Their approach is, unsurprisingly, not rooted in altruism, but in a hard-headed commercial understanding of a complex market and how it operates. Sure they're good people but they also understand what makes good business sense too.

So whether you’re a developer or a charity, why not let PlayMob and our platform do all the heavy lifting. Give them a call and they’ll take care of everything.

Pictures are available on request and members of our team will be available for interviews on request.



Contact: Jude Ower?????????????????????????????????????? Tel: 0207 255 5206

Email: jude@playmob.com??????????????????????????? Twitter: @playmob

Web: www.playmob.com


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