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Loading Bar to Host Official Viewing Party for Gfinity Elite Series Street Fighter™ V Finals

p>Monday 27 October, London, UK: With the Gfinity Esports Arena close to selling-out for the climax of the Street Fighter™ V Elite Series, Loading Bar Dalston and Gfinity have teamed-up to launch the official viewing party on Friday 1st December. For one night only, Capcom’s legendary fighting franchise will take over the bar with giveaways and gameplay challenges whilst revellers can enjoy the livestream from the UK’s home of esports.

On the evening of Friday 1st December, Loading Bar Dalston will stream all the action starting at 6pm. Guests will have the chance to win swag including Elite Series team merchandise, copies of Street Fighter V Deluxe Edition on Steam (comprising of the full game and character passes for the first two seasons) and special edition Street Fighter V Red Bull cans featuring a download code which unlocks exclusive costumes in the PlayStation 4 version of the game.

The second season of the Gfinity Elite Series started on 6th October with eight teams battling it out over seven gruelling weeks. The evening will see the top four teams compete for the right to be crowned Elite Series champions and walk-off with the first prize of £10,000. The line-up for the semi-final is:

  • Envy vs exceL
  • Prophecy vs Infused
“People have always used Loading Bar as a place to meet and play fighting games, including several of the Elite Series players.” said Jimmy Dance, Founder of Loading Bar. “We’ve had the Elite Series on in the bar every weekend, so it’s fitting we do something special for the finals.”

“We’re excited to be partnering with Loading Bar for the Street Fighter V finals,” said Shaun White, Head of Communications at Gfinity. “It promises to be a great night and we look forward to building a longer-term partnership with Loading Bar with more things to come in 2018,” 

About Loading

Loading has been creating award-winning spaces for people to drink, relax and play since 2010, with three sites we're responsible for terrible pun cocktails like 'Sweet Fighter V' and 'Elderflower Scrolls Skyyrum'. We partner with some of the biggest names in gaming to host midnight launches, livestreams and community events.

Whether it’s E3 in a pub, putting PSVR in a bar or offering exclusive demos of the latest release, it never costs our customers any more than a drink to play.

About Gfinity

Founded in 2012, Gfinity has established itself as one of the world's leading esports companies.  The London-based business enjoys strong relationships with game publishers, players and the wider esports community and has built a solid reputation for delivering high quality competitions, both on-line at www.gfinityesports.com and off-line, in addition to producing industry leading esports broadcasts.

The Gfinity Esports Arena at Fulham Broadway, London is the home of UK esports showcasing regular tournaments across the full range of competitive games. Beyond its own tournaments Gfinity provides a full turnkey solution for brands wanting to create their own esports tournaments and has staged premium esports events around the globe for leading publishers and brands including Formula 1, Microsoft, Activision, EA, Xbox, Gillette and HP.

About esports

Esports (electronic sports) is watching or playing competitive video gaming. Leading titles include League of Legends, Counter-Strike: Global Offensive, Defence of the Ancients 2 (DotA 2), Call of Duty and Rocket League. The industry is growing rapidly, with new communities developing around more and more titles. The global esports market generated US$493 million of revenue in 2016 and is expected to make $1.5 billion by 2020. The global esports audience in 2017 was 191 million people, 80% under the age of 35 and 70% male (source: Newzoo). Online streaming channels Twitch and YouTube command the biggest audiences, although esports events are also now being broadcast on conventional TV.  The 2015 League of Legends Championships finals in Berlin were watched by 36 million people, with a peak concurrent viewership of 14 million viewers, while at DotA 2’s flagship annual championship ‘The International 2016’ competitors from around the world competed for a prize pot of over $20 million.


Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices.  Founded in 1983, the company has created hundreds of games including ground-breaking franchises Resident Evil®, Street Fighter®, Monster Hunter™, Ace Attorney®, Mega Man® and Devil May Cry®. Capcom maintains operations in the U.S., Canada, U.K., France, Germany, Tokyo, Taiwan, Hong Kong and Korea, with corporate headquarters located in Osaka, Japan.  More information about Capcom and its products can be found at www.capcom.com or www.capcom-unity.com

Games Press

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