Brighton, UK / Berlin, Germany – Monday 12 th June 2017: Loots, the leading platform offering Sponsored Tips for online video streamers, today announced it has chosen international games media specialist Gamer Network to exclusively represent the service in the US and UK.
Launched in 2016, Loots delivers automated and measurable campaigns across thousands of live streaming channels by enabling advertisers to sponsor tips from viewers. The Loots service supports creators, empowers fans, and serves as a performance-driven alternative to influencer marketing - with great success. Today more than 15,000 streamers across all major platforms use Loots to support their channels.
Marc Fuehnen, co-founder of Loots commented, “We were looking for a powerful partner with the drive and experience to handle Loots' increasing inventory of more than 10m daily viewers - and we found Gamer Network. With this partnership we will be able to dramatically scale our business in 2017.”
He continued, “2017 has been an exciting year for Loots so far, and it will even get better. Together with Gamer Network we will roll out new campaign models and a full array of beautiful new ad formats in Q3. Find us at E3 if you can't wait to see it.”
Following a successful trial period and some very successful initial campaigns, this partnership will see Gamer Network - home of leading media brands including Eurogamer.net, Outside Xbox and GamesIndustry.biz - leveraging its expertise in digital media monetisation while allowing Loots to focus on rapid growth and technical innovation.
Rupert Loman, CEO of Gamer Network said, “The Loots user base is phenomenal and growing at an incredible rate, and we’re proud that they have chosen us to handle the commercial development in the US and UK. Loots adds an exciting and unique new dimension to Gamer Network’s existing portfolio of market-leading websites, video channels and events.”
For more information on commercial opportunities please contact Dan Robinson: firstname.lastname@example.org .
For more information on Loots, please contact Marc Fuehnen: email@example.com .
About Gamer Network
Founded in 1999, Gamer Network publishes a range of video games websites including Eurogamer.net, the world's leading independent video games website with local editions in seven European languages. The company also publishes market-leading trade resource GamesIndustry.biz, PC gaming site RockPaperShotgun.com and Outside Xbox, a video channel dedicated to the Xbox community. It also represents several partner channels and websites including VG247.com, RoadToVR.com and NintendoLife.com. In addition to its online publications, Gamer Network produces live public events and trade shows including EGX, the UK's largest gaming event and EGX Rezzed, the PC and indie games show. Find out more at www.gamer.network .
Loots allows advertisers to run ads in thousands of live channels on Twitch, YouTube Gaming, Mixer (formerly Beam) and Smashcast (formerly Hitbox) - performance-driven, automated and at significant scale, while returning measurable results.
The underlying process is inherited from real money donations. Traditionally users would have spent their own money to send a real dollar tip with a personal message to their favorite streamer. After payment their message would have appeared live on stream. With Loots they can send the same personal message for free now with a Sponsored Tip - costs are covered by the advertiser, in exchange the message on stream is will be branded. That way all parties win - advertisers get access to live streaming audiences, users no longer need to spend their own money on tips and streamers gain additional revenues.
Loots was founded in Berlin by Marc Fuehnen and Brian Muldown in 2016. Since launch Loots has run hundreds of campaigns for major AAA publishers including Bethesda, Ubisoft, Sega and Namco; large F2P powerhouses including Gaijin, Wargaming, Gameforge and Hi-Rez Studios, and leading gear/hardware brands including Nvidia and Razer.