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Let the Virgin Media 100 Day Game Project Begin!

    <*> Essex University stars picked to develop new game in 100 days <*> New game will be unveiled at Eurogamer Expo 2012 <*> ?10,000 prize to help fund future development

A team of developers from Essex University have been chosen to take on the challenge of developing a new game from scratch in just 100 days. Virgin Media’s‘100 Day Game Project’, in partnership with Eurogamer and the University of Abertay Dundee, has set a challenge for new developers to create the next big game for mobile and tablet devices. This is part of the company’s ongoing commitment to nurturing entrepreneurial spirit in Britain .

Surface Tension Studios (STS) were picked from six finalists who all went through a gruelling process to submit their fresh concepts for the next big mobile game. The final teams battled it out to bring their concepts to life in front of some of the UK’s leading developers in the hope to make their mobile game concept a reality.

The panel of judges included Douglas Hare (CEO Outplay Entertainment), David Hamilton (Managing Director Digital Goldfish), Tom Champion (Community Manager Eurogamer), and Andrew Eades (CEO Relentless).

The team wowed the judges with their enthusiasm and energetic delivery and today begin development of their winning game concept, Superfluid. Superfluid is a puzzle-based platform game, in which the player takes control of a single character called Superfluid. Superfluid is able to change between three states: solid, liquid and gas. Each state has its own abilities which can be used to solve puzzles and defeat enemies in order to progress through the game.

STS will receive?10,000 for winning the competition, and has just 100 days, based in the Abertay University Prototyping Studio, to develop the concept into a full working game before unveiling the game at Eurogamer Expo 2012 later this year. With over 50,000 gaming fans expected to visit the exhibition over four days, STS will have the opportunity to showcase Superfluid in front of an audience of gaming lovers from all over the world.

For the next 100 days team STS will have the support of the judges plus games industry mentors including Craig Lawson from Ubisoft and Michael Nimmo from Codemasters. Members of the public will be invited to follow the game’s progress whilst in development via the team’s dedicated blog and even put forward their own thoughts and comments about the direction of the game through Facebook and Twitter.

Surface Tension Studios’ team leader David Pearson said:“We’re all just completing our third year at university and we came together as a team because of our passion for video games. We’ve got a wide range of skills within the team and we can’t wait to put these into practice to develop this game.

“We’re thrilled to be taking part in this project and beyond this we’re all planning on working in the games industry in the future, so this is a fantastic opportunity for us all.”

Luke Southern, head of sponsorship at Virgin Media, said:“What we really liked about STS was their take on a puzzle game. They have designed an interesting use of controls and physics to create an innovative game with broad appeal. To top it off, their strong visual style, and solid team dynamic means that they are well placed to tackle the intense 100 day project.

“Britain is a leading light in games development, and we are proud and excited to be supporting emerging talent through this competition.”

For more information on Virgin Media’s products and services visits www.virginmedia.com


About Virgin Media

Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.

The company’s cable network– the result of a multi-billion pound private investment– delivers ultrafast broadband connections to over half of all UK homes, with speeds of up to 120Mb, and is being expanded to reach thousands more people across the country.

Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of UK households.

Virgin Media also operates the most popular virtual mobile network in the UK which, when launched, was the world’s first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.

Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange (VMED). For more information, go to www.virginmedia.com.

About Abertay University

Abertay University launched the world’s first computer games technology degree in 1997, and runs both the UK Centre of Excellence for Computer Games Education and the international game design contest Dare to be Digital.

Our unique partnership with BAFTA makes Dare the exclusive pathway to the BAFTA Ones to Watch Award, a major recognition of up-and-coming games talent.

Through the Abertay University Prototype Fund start-up and small developers across the UK have access to funding to create new prototypes and attract additional investment, another practical way Abertay supports the growth of a sustainable, successful games industry.

Abertay has the highest number of Skillset accreditations for computer games courses (five out of 12 across the UK) as well as holding full Skillset Media Academy status, recognition of the important industry skills that are developed on our courses.?

For more information please visit www.abertay.ac.uk/studying/schools/amg?

About Eurogamer

Founded in 1999, Eurogamer Network Limited publishes Eurogamer.net, the world's leading independent video games website with local editions in ten European languages. The company also publishes market-leading trade resource GamesIndustry International and represents several partner websites including VG247.com, RockPaperShotgun.com and NintendoLife.com. In addition to its online publications, Eurogamer Network produces live public and trade shows including the Eurogamer Expo, the UK's largest gaming event, and Rezzed, the PC and indie games show. More information on Eurogamer Network Limited can be found at www.eurogamer.biz.?

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com