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Leading games agency, Adotomi, launches Facebook Media Whitepaper

2011, June 29: From humble beginnings as a university social network, Facebook rapidly developed into a?leading online advertising platform, dominating global traffic on a daily basis. With over 600 million active users?spending an average of 700 billion minutes per month in-site, Facebook is a true online phenomenon.

In recent years Facebook has allowed advertisers access to their social graph technology, which?has provided opportunities for businesses to reach out to existing and potential customers in a?highly targeted way. Whether via a page, event or flyer, Facebook is now the?quintessential tool for reaching the right audience.

In 2009, leading video game agency, Adotomi, became one of the first advertisers?to receive access to the Facebook API. Using this framework, Adotomi developed a proprietary tool capable of managing and optimizing campaigns to highly targeted audiences.

The Facebook Media Whitepaper discloses methods utilized by Adotomi in the creation of campaigns, and suggests how businesses can?harness the power of Facebook to further their goals.

Click here to view the Facebook Media Whitepaper.

About Facebook:

Founded in February 2004, Facebook's mission is to give people the power to share and make the world more open and connected. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a privately held company and is headquartered in Palo Alto, Calif.

Facebook? is a registered trademark of Facebook Inc. Other names may be trademarks of their respective owners.

About Adotomi:

Established in 2007, Adotomi is a specialist agency providing customized marketing solutions to the video games industry. With our expertise and passion for games, we provide tailored solutions to fit your game. From player acquisition to brand localization, we listen to our partners' visions and convert them into reality with specialist marketing solutions.

With our great reputation, professionalism and industry expertise we have partnered with some of the most reputable publishers and developers in the gaming world; Bigpoint, Jagex and Aeria Games, just to name a few, to target the right playerbase for their games.


Joanna Waitzman

Marketing Manager at Adotomi


Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com