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Keywords Studios acquires GameSim Inc. and establishes a new Engineering service line

Dublin, Ireland, Wednesday, May 17 th, 2017. Keywords Studios, the international technical services provider to the global video games industry, today announces the acquisition of GameSim Inc., a specialist in outsourced engineering services and technology platforms for the video games industry and other virtual simulation applications, from its Founder and President, Andrew Tosh.

The acquisition of GameSim marks Keywords Studio’s first step into the market for software engineering services. It is in line with its strategy of growing both organically and by acquisition to extend the Group’s client base, market penetration or service lines, where the Group can leverage its existing expertise, multi-service platform, scale and global reach to generate synergies.

Based in Orlando, Florida, GameSim employs over 30 software engineers and artists and has a range of cutting edge, proprietary technology platforms which are integrated with client processes to develop video games and visually simulate environments for military and urban planning applications.  GameSim’s founder Andrew Tosh is a software engineer who worked in the military simulation industry and then at Electronic Arts before starting GameSim in 2008. GameSim engineers and artists work on long running co-development projects as well as short turnaround engagements for their clients, which include EA, Zynga, and United States Department of Defense projects. Andrew Tosh, along with the rest of the GameSim team, will remain in the Group.

Keywords intends to grow further in the software engineering services for the video games market through acquisition and organic growth to build a seventh service line of scale, following in the path of its fast-growing art services line of business.

Andrew Day, Chief Executive of Keywords Studios, commented: "The acquisition of GameSim is an entry point into outsourced software engineering services and is highly complementary to our existing essential services to game developers and publishers around the world. Our intention is to use this as a platform from which to build a market leading engineering capability and we continue to review a number of compelling acquisition opportunities in this specialist and large, yet fragmented market.”

“Providing the group with an additional avenue to growth, outsourced software engineering services are used by game developers in several ways such as: extensions to their own in-house engineering teams; to undertake projects to port developed games from one hardware platform to another; as “hit squads” to solve complex problems; or for complete game development. These engineering services combine particularly strongly with our art creation services but are also synergistic with our localisation and testing businesses in which game development skills can be deployed to increase automation and to integrate our services more directly with client side systems and processes.

“We look forward to welcoming GameSim’s highly talented teams to the fast growing Keywords group and to continuing to build upon its strong brand, leveraging Keywords’ unparalleled geographic footprint, client relationships and financial strength to support its growth.”

Andrew Tosh, Founder and President of GameSim, commented: "It is exciting for GameSim to enter a new chapter as Keywords' first engineering studio. GameSim will take advantage of synergies with other Keywords studios to better service our customers in the video gaming, military simulation & training, and geospatial visualization industries.”

For further information, please contact:

Keywords Studios ( www.keywordsstudios.com )

Andrew Day, Chief Executive Officer

Linda Quinn, Marketing Manager

+353 190 22 730


Andrew Tosh, President

(805) 284-9471

About Keywords Studios ( www.keywordsstudios.com )

Keywords Studios is an international technical services provider to the global video games industry. Established in 1998, and now with facilities in Dublin, Rio de Janeiro, Montreal, Quebec City, Portland, Mexico City, Los Angeles, Seattle, Tokyo, Singapore, New Delhi, Pune, Rome, Milan, Barcelona, Madrid, Taipei, Shanghai, Beijing, Manila, Hamburg, Paris and London, it provides integrated art creation, localisation, testing, audio and customer care services across 50 languages and 14 games platforms to a blue chip client base in more than 15 countries.  It has a strong market position, providing services to 21 of the top 25 most prominent games companies, including Activision Blizzard, Bandai Namco, Bethesda, Electronic Arts, Konami, Riot Games, Sony, Square Enix, Supercell, TakeTwo, and Ubisoft. Recent titles worked on include Uncharted 4: A Thief’s End, Call of Duty: Infinite Warfare, Mortal Combat X, Assassin’s Creed Syndicate, Battlefield 1, World of Warcraft: Legion, Hearthstone, Clash Royale, and Mobile Strike. Keywords is listed on AIM, the London Stock Exchange regulated market (KWS.L).

About GameSim ( www.gamesim.com )

GameSim products and services target the needs of the entertainment, modeling & simulation, and geospatial industries. GameSim engineers, designers, and artists maintain a customer-centric focus throughout the entire project lifecycle. Within the video games industry, GameSim provides full game development services to publishers or works as a co-developer for other studios. Within the modeling & simulation industry, GameSim primes contracts with the government, as well as subcontracting to partner companies. Finally, for the geospatial industry, GameSim develops visualizations and simulations for civil engineering, urban planning, situational awareness, and intelligence applications. GameSim’s geospatial terrain tool, Conform, is the fastest product on the market for importing and fusing geospatial datasets to produce high-quality visualizations of synthetic environments, which is used in each of GameSim’s targeted industries.

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