15th November 2013 - London, United Kingdom – North Swindon MP Justin Tomlinson visited local game studio Fayju with CEO of games trade body, Ukie, Jo Twist to show support for UK games industry.
Developers Fayju, a two-man game development studio, made up of Gaz Bushell and Harry Jackson, have had huge success with their OUYA exclusive launch game “The Amazing Frog?”, marked the visit by making an exclusive playable character named “MP Frog” made in the likeness of their local MP.
Amazing Frog has recently shot to number one in the OUYA download charts and is set right in the heart of Swindon.
Studio founder Gaz Bushell said: “The world we’ve created in The Amazing Frog? is an exact replica of Swindon’s Wyvern theatre and the surrounding area. The response to the game has been amazing with people from all over the world taking Google maps screenshots of Swindon and adding assets from the game onto them. It has really helped to put Swindon on the map in the games community. We are so proud to be based here and it’s fantastic having Justin Tomlinson visit the studio to see the kind of innovative work we are doing. It’s really great to get recognition from our local MP and showing him the huge potential that the games industry has to be a growth industry for the UK .”
Fayju also gave Justin an exclusive look at their upcoming OUYA exclusive game “Cascade” which is based on genuine scientific Alzheimer’s research and part funded by the wellcome trust. The game also won the UK Game of the Show award at this year’s Gamescom expo. Gaz Bushell explained “Our aim with Cascade is to help raise awareness of Alzheimers and help people understand how the disease works. It was great to demonstrate to Justin how games can be used as a powerful tool for learning and also to show the positive messaging behind games and the massive impact they can have.”
Justin Tomlinson said “I am a big fan of the games industry and it’s incredible to see small independent studios like FAYJU creating these globally successful games right on our door step. The games industry has such a rich heritage in the UK and it is vital to our country’s economy. We need to make sure that game creators like Fayju are getting the support and recognition they deserve from the government. We cannot afford to lose our home grown talent to other countries and I shall continue to do everything I can to help get the games tax breaks introduced as soon as possible so we can continue to cultivate this fantastic industry”
Ukie CEO Jo Twist added “It’s so great to see have Justin showing his support for our UK based game studios. In this tough economic climate it is more important than ever to support these fledgling companies. Tax credits are essential to both sustain and grow the UK industry and visits like these are critical to get MPs directly in front of games companies so they can see how incredible the UK industry really is.”
For more information on Fayju please visit: www.fayju.com
To contact Fayju email: firstname.lastname@example.org
The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.
We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.
Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
We also offer a comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here http://ukie.org.uk/events
In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.