JOGO Media, International provider of in-game advertising solutions for advertisers and game publishers, will assume the in-game advertising marketing activities for selected Premium games of the publisher and game developer TGC– The Games Company. The exclusive partnership is to span the length of several years and is to include a double-digit number of international titles.
Berlin/Duesseldorf/New York NY, January 23rd, 2008:
International In-game ad firm, JOGO Media, announced today a multi-title, multi-year agreement with publisher / developer TGC– The Games Company. With the completion of this arrangement, selected premium TGC games will be marketed exclusively by JOGO to its expanding list of global advertisers. With TGC’s portfolio of current and upcoming titles, JOGO advertisers will have the opportunity to engage a diverse audience across multiple game genres. Over the course of the engagement and In recognition of gamer demand, TGC anticipates releasing titles spanning the popular Sports, Racing, Strategy and Adventure genres. JOGO’s unique approach and multi-continent foot-print will compliment TGC’s game release strategy of worldwide, cross-platform titles.
TGC is a relatively young company that has been able to quickly etch itself a strong market position and has an excellent reputation for high-value games in the full-price segment. TGC met recent success through its premium title“Simon the Sorcerer" when they were awarded the 2007 German Developer's Prize.
Through its title success, TGC caught the attention of publicly traded 10TACLE STUDIOS AG, who integrated TGC at the end of 2007. 10TACLE STUDIOS AG is listed at the Frankfurt Stock Exchange and is one of Europe's leading, independent companies for the development and production of high-value computer and video games. JOGO welcomed the integration as it has an existing relationship with 10TACLE STUDIOS and has already shared marketing success through recent racing title, BMW M3 Challenge.
Christian Sauerteig, Marketing Director at TGC, anticipates a“multi-faceted” value through its partnership with JOGO Media: "When properly handled, real-world brands add significant authenticity to our game environments. Gamers associate with and recognize this as a more realistic portrait of the real world. In turn, the achievable advertising income can be applied against the production of even higher quality games and unique IP. With that, everyone profits from our partnership with JOGO– from the players to our advertising partners.“
“We look forward to building further value for TGC and our advertisers through our new relationship” said JOGO CEO, Jay Drago.“TGC has demonstrated its affinity for delivering premium games and we are excited by the opportunity to inject our marketing experience into their titles. We see a significant advantage for our advertisers as TGCs diverse game portfolio will offer both dynamic and custom brand integrations.”
About JOGO Media
Founded in 2006 by online advertising&technology specialists, JOGO Media is establishing itself as the premier provider of technology and marketing solutions to game publishers and brands seeking to capitalize on the rapidly growing market for in-game advertising. JOGO Media looks to further the seismic shift occurring in the market for displaying advertising away from traditional mediums to a more engaging platform, by establishing the premier technology-powered next-generation media agency for advertisers and publishers. JOGO Media provides a critical service by acting as the agency between game publishers and advertisers seeking to maximize the benefits offered by in-game advertising. Additional information is available online at www.jogomedia.com
About TGC– The Games Company
TGC– The Games Company is an internationally focussed publisher of computer and video games, situated in Berlin, Germany. TGC have their own in-house development studios realizing any kind of interactive entertainment software from high-quality full-price games to commissioned productions. Since its foundation in 2006 TGC– The Games Company has been publishing licensed products as well as commissioned and proprietary productions, mainly in the full-price segment. An ambitious team with long-time experience in the games industry and a strong network of partners are TGC’s great advantages. In 2008 TGC will continue to publish further high-quality products for PC and next-gen consoles. In December 2007 TGC has become a business unit of the 10TACLE STUDIOS AG.