Social Media Superstar iJustine Edges Out her Sister, Jenna Ezarik, in Competition to Have Cookie Recipe Featured in the Hit Mobile Game, Cookie Jamp>Los Angeles - December 4, 2017— Celebrating this year’s National Cookie Day, Jam City, a Los Angeles-based mobile game developer, announced that social media superstar, Justine Ezarik (aka iJustine), is the winner of its first annual Holiday Cookie Jam contest.
Holiday Cookie Jam pitted iJustine against her sister and fellow social media influencer, Jenna Ezarik, in a cookie recipe contest, with the winning recipe featured in Jam City’s hit mobile game, Cookie Jam, for the entire month of December. With thousands of fans voting on Facebook, iJustine’s mouthwatering rainbow cookies, which mimic the game’s trademark rainbow cake power-up, triumphed over Jenna’s delicious peppermint thumbprint cookies.
“National Cookie Day is celebrated around the world by getting together to bake and eat cookies, and Holiday Cookie Jam extends this experience to mobile players with a friendly confectionery competition,” said Josh Brooks, SVP of Marketing and Brand Strategy at Jam City. “Our players have spoken, and we congratulate iJustine on her sweet victory. Everyone can be a winner, as iJustine’s recipe will be available in Cookie Jam all month so fans can make their own rainbow cookies at home for the perfect holiday treat.”
“I’m so excited that Cookie Jam fans chose my rainbow cookies as their favorite holiday cookie!” said Justine Ezarik. “I’ve been having so much fun playing the game and could not be more excited to have my recipe featured!”
Cookie Jam has been downloaded by more than 100 million players worldwide since its debut in 2013. Cookie Jam earned Facebook’s Game of the Year in 2014 and is continually listed among the top 20 grossing games globally.
BACKGROUND ON NATIONAL COOKIE DAY:
The History of Cookie Day (December 4th)
In 1987, Matt Nader of the San Francisco-based Blue Chip Cookie Company created Cookie Day. This fun and sweet holiday was also championed by Cookie Monster from Sesame Street. Since then, word traveled around the globe that there was much tasty fun to be had on December 4th, and people from many countries now celebrate Cookie Day by getting together and baking (and eating) cookies. In fact, a number of Cookie Day variations such as Oatmeal Cookie Day and Bake Cookie Day are also celebrated around the world.
COOKIE FACTS AND FIGURES:
- The average American will eat 35,000 cookies in their lifetime.
- More people have played Cookie Jam than there are cars in India.
- Cookie Jam has been played more times than the average person will blink in their lifetime.
- Queen Elizabeth I is credited with the creation of the first gingerbread man.
- More people play Cookie Jam every day than live in Costa Rica.
- The world’s largest chocolate chip cookie weighed about as much as eight elephants.
Jam City is a Los Angeles-based mobile game maker with global reach. The company was co-founded in 2010 by former MySpace co-founders Chris DeWolfe, Aber Whitcomb, and former 20th Century Fox executive Josh Yguado. Its portfolio of titles--which includes Cookie Jam, Panda Pop, Family Guy: The Quest for Stuff and Marvel Avengers Academy--has been downloaded more than 800 million times and is regularly played by nearly 50 million people monthly. Jam City has studios in Seattle, San Francisco, San Diego and Buenos Aires. In 2016, Jam City acquired TinyCo, a San Francisco studio at the forefront of bringing the world’s most popular entertainment franchises to mobile games.