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JAGEX ANNOUNCE ON SALE DATE FOR HIGHLY COVETED RUNEFEST 2010 TICKETS

JAGEX ANNOUNCE THE ON SALE DATE FOR RUNEFEST 2010 TICKETS AND EXPECT TO SELL OUT FAST AS RUNESCAPE FANS RUSH TO GET THEIRS

Thursday 29th April/...Jagex Games Studio, the UK’s largest independent games company, announced that tickets for its biggest ever player event for RuneScape players– RuneFest 2010– go on sale to pre-registered players tomorrow, Friday 30 April at 10am. Those who have pre-registered for tickets will enjoy a 24-hour exclusive ticket office opening to everyone else on Saturday 1st May 2010 at 10am. Tickets will be available at http://www.ticketmaster.co.uk/Runefest-tickets/artist/1042754

Tickets are likely to sell out extremely quickly for this event as pre-registration accounts have far exceeded expectations and people continue to register to gain access to tickets 24 hours ahead of the official release time– pre-registered users will be able to start purchasing tickets at 10am on Friday 30th April.

Jagex CEO, Mark Gerhard said“We have been overwhelmed so far by the level of interest and pre-registrations for this event and we expect that we will sell out of tickets in no time. I really urge all players wanting to come to our amazing event to get pre-registered in order to secure their tickets. We want to make sure everyone who wants to attend can and here at Jagex we are all very excited about meeting our marvellous player community.”

The event will fire up the RuneScape fans from around the Globe as the world of RuneScape will be brought to life in various forms, including themed areas with interactivity for players to experience real world activities such as live role playing, ogre wrestling and archery skills. The venue will also play host to dedicated clan areas, food and drink venues and many interactive games and amusements, making the day one to remember.

Players will also be privy to an exclusive gameplay experience onsite that will be like nothing experienced before or outside the RuneFest 2010 walls.

RuneFest 2010 will allow all attendees will be fully immersed into the RuneFest experience with involvement in all areas of the event, from live events and competition offering players the opportunity to speak directly to each other and the Jagex team in the Insider sessions and Golden Gnome winners' video work being displayed.

Jagex is holding the event as a reward and‘thank you’ to the millions of dedicated RuneScape players around the World and as a way of interacting with thousands of them in person and attendees will have a full and fun packed day like no other done before.

The Lead developer and co-founder of Jagex Games Studio Andrew Gower said,“We’ve got pretty good at doing massive parties for our staff, with each party being better and more memorable than the last. But this is the first we’ve opened to the community, and looks set to be our biggest ever by far. I just hope the staff don’t drink all the booze.”

The Jagex team is also welcoming fancy dress and clan clothing for fans to get fully involved in what is set to be a RuneScape event that will go down in history.

All attendees will receive a goodie bag on entry which will contain limited edition complimentary RuneScape and RuneFest 2010 merchandise as well as an exclusive collectors entry pass.

Tickets are available to all; however entry will be limited to over 16s only. There is a limit of four tickets per person as demand is so high. The entry tickets will be delivered electronically as the entry pass is a collector's item.

Full details of the event and pre-registration can be found at www.runefest.com.

About RuneFest 2010

RuneScape’s first gaming convention, RuneFest 2010, will be held in London, England on Saturday 28thAugust 2010. RuneFest 2010 will be the first publically attended RuneScape community event and will offer players from around the world the opportunity to meet the Jagex development team and take part in celebrating the world’s most popular free-to-play MMORPG.

For further information regarding RuneFest 2010 or to purchase tickets please visit the RuneFest 2010 website at www.runefest.com

About Jagex– Just About the Game Experience

Jagex Games Studio is a world leading developer of high quality browser-based games and is the largest independent games developer and publisher in the UK, with 400 staff across two studios in Cambridge, England.

Jagex has a long standing reputation for creating the world’s best online games by developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the globe.

Jagex has developed and self-published over 40 online titles including the world’s most popular free multiplayer online game, RuneScape.

www.RuneScape.com

www.Jagex.com

www.WarofLegends.com

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