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Asylum Entertainment and SouthPeak Games Release Horrid Henry Missions of Mischief on PC and Nintendo DS™ Today

Leicester, October 30th–Asylum Entertainment and SouthPeak Games are pleased to announce Horrid Henry Missions of Mischief – based on the top rating children’s television series, produced by Novel Entertainment and the hugely successful Horrid Henry books written by Francesca Simon– is available in UK stores today on Nintendo DS™ and PC.

To celebrate the release, a brand new horrid trailer has been unveiled showing the nation’s favourite naughty schoolboy getting up to all sorts of mischievous antics and adventures. In the game, fans finally get the chance to be Horrid Henry, as they run and jump through 40 fun stages and eight monstrous bonus levels collecting a range of genuinely horrid rewards.

Since first blasting onto the children’s book scene in 1994, Horrid Henry has quickly become a worldwide publishing phenomenon. With book sales exceeding 13.5 million copies in the UK alone, Horrid Henry is available in 27 countries worldwide including the US and has been translated into 22 languages. The hugely popular TV series, shown daily on Children’s ITV in the UK, has also sold globally and Henry has his own touring stage show, his own website and even a record deal with EMI.

For information about Horrid Henry Missions of Mischief and other Horrid Henry products please visit: http://www.horridhenry.me/en and check out the TV spot at www.southpeakgames.eu


About SouthPeak Games

SouthPeak Interactive Corporation develops and publishes interactive entertainment software for all current hardware platforms including: PLAYSTATION?3 computer entertainment system, PSP? (PlayStation? Portable) system, PlayStation?2 computer entertainment system, Xbox 360? videogame and entertainment system, Wii™, Nintendo DS™ and PC. SouthPeak's games cover all major genres including action/adventure, role playing, racing, puzzle strategy, fighting and combat. SouthPeak's products are sold in retail outlets in North America, Europe, Australia and Asia. SouthPeak is headquartered in Midlothian, Virginia, and has offices in Grapevine, Texas and Leicester, England.

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For additional information, please visit SouthPeak’s corporate website: www.southpeakgames.com

About Asylum Entertainment Ltd

www.asylum-entertainment.com is an experienced and award winning video game developer and distributor based primarily in the major brand name children's market. Asylum has completed over 23 titles on multiple platforms for some of the biggest and best publishers and licence holders in the world. Asylum uses a number of leading edge technologies and develops for all gaming platforms, currently focused on developing for Online PC, NDS, Wii, Xbox360 and PS3/P. Asylum is passionate about its games, understands children's brand values and always aims to surpass client expectations. Check out www.gardenpartyworld.com for their new awesome online children’s game universe.

About Novel Entertainment

Novel Entertainment was created by highly respected international children's television specialists Lucinda Whiteley and Mike Watts in 2001 to produce children's and family programming, both live action and animation. Novel has a strong track record of working with highly acclaimed authors and illustrators, with a combination of original and book based projects. To date Novel has produced 230 Fimbles shows and 130 Roly Mo shows for the BBC, and the recent new commission from CITV will bring the total number of Horrid Henry episodes produced to 104.

About Copyright Promotions

Copyright Promotions Licensing Group Limited (CPLG) is one of the world's leading entertainment, sports and brand licensing and merchandising agencies with over 30 years experience in the industry. With dedicated teams in seven offices across Europe and international agencies servicing the rest of the world, Copyright Promotions has a structurethat is unique in the licensing industry today. www.cplg.com

Cookie Jar Group

The Cookie Jar Group is a Canada-based global children’s entertainment and education company dedicated to excellence. Through Cookie Jar Entertainment, the company is a leader in the creation, production, marketing and licensing of evergreen character brands that appeal to kids and families worldwide. Cookie Jar Entertainment’s library of nearly 6,000 half-hour episodes features some of the world’s most recognizable brands, including“Strawberry Shortcake,”“Caillou,”“Inspector Gadget,”“The Doodlebops,”“Arthur” and“Johnny Test”. The company owns non-character based brands for licensing such as Mommy&Me. Through its pan-European subsidiary, the full-service licensing agency Copyright Promotions Licensing Group, Cookie Jar represents numerous third-party iconic brands. Cookie Jar Group also has a one-third interest in international children’s television channel Kidsco. Cookie Jar Education, based in Greensboro, North Carolina, is one of North America’s largest providers of supplemental education materials, reaching nearly 2,000 teachers across the United States, through the Carson-Dellosa and HighReach Learning brands.

Trademarks are property of their respective owners. NIntendo DS, Nintendo DSi and Wii are trademarks of Nintendo.

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