LOS ANGELES, CA – March 7, 2017 – GAMEVIL and UK developer Funky Panda have collaborated on a secret game since last year, and development has steadily progressed. GAMEVIL established a partnership with Funky Panda during G-Star 2016, an annual global game exhibition. Both companies seek to target the casual mobile gaming audience by offering widely appealing and innovative gameplay.
The leading games in today’s mobile market follow a similar approach, and GAMEVIL and Funky Panda are well-positioned to capitalize on current trends. Together, they plan to develop and release a game that focuses on global appeal. The synergy between the two companies is both anticipated and expected; GAMEVIL has expertise with producing and maintaining high-quality titles while Funky Panda’s developers are known for creating exciting gameplay that resonates with a broad user base.
Funky Panda was formed in 2015 by Founder Mr. Jack Tang. Jack and his co-founder Ke have worked on popular games such as The Sims Social, Sim City Social, Heart of Vegas, Samurai Siege, and Rival Kingdoms. Monster Mountain, the studio’s first game was also featured by Apple twice as “Best New Game” and “Best New Game Update” worldwide and awarded by TIGA as Best Role-playing Game in 2016. Jack has offered to share his insights on the gaming industry as well as his experience from his current project’s development.
GAMEVIL: Hello Mr. Tang. It is nice to get a chance to speak with you. First, can you tell us more about yourself? What was your previous experience in the game industry, and why did you move from a well-established company to a startup?
Jack: Sure. My adventure in gaming started with Playfish when the company was still an indie game studio before being acquired by EA. I not only had the chance to work on many exciting titles, but I also worked with many ex-Playfishers who are very talented. It was a very important experience for me and it also greatly inspired me to be an entrepreneur. It was the first time I felt a real Silicon Valley story could be so close to me. After Playfish, I decided to join another early stage start-up, Product Madness, to make social casino games there. It was during the time when the social casino genre was just starting to boom up, and we were lucky to become one of the most successful social casino game makers in the industry. The game, Heart of Vegas, which was the last product I was in charge of, became and still is a top 20 growing game worldwide on both App Store and Google Play. After my experience with Product Madness, I knew that I was ready to start my own company and thus, Funky Panda was born.
GAMEVIL: Can you tell us about the game that your company is currently developing?
Jack: We are making a fun game that anyone will want to try (smile). I don’t have much to share at this moment but it is inspired from a previously successful title and we made a lot of changes, and added new things to make sure the game could have a smooth gameplay experience on mobile devices. It is a game that could fit into both the Action RPG and Real-time Action genres well, and it also provides a global matchmaking feature to allow players to challenge or co-operate with others worldwide.
GAMEVIL: Why do you think the game will be successful? What helps it stand out compared to the games in today’s market?
Jack: Real-time PvP gaming on mobile is still a blue ocean. There are only a couple games performing well in the current market and the rest are just not doing it right. However, this current situation is not a result of the market being small with little room for other games. There just aren’t that many games well designed for this type of PvP experience on mobile. Right now, everyone is trying hard to get into the MOBA market but it is not the only way to have a successful real-time PvP game. Actually, I believe the real-time PvP genre needs to be more casual to fit the needs of various mobile game players. Mobile game players are very different from PC players and most of them are looking for games that can entertain them within a much shorter gameplay session compared to PC or console games. The game we are developing can potentially fit many mobile players’ needs, and it has the chance to become a massively appealing game in the market. It is unique, addictive, casual and also attractive to many RPG players. We really believe there is a chance for us to win.
GAMEVIL: What do you like about the partnership between GAMEVIL and Funky Panda?
Jack: It is the first time I worked with a publisher so I have no room for comparison. However, the team and I are really enjoy working with GAMEVIL USA. The team there is really friendly and helpful. I can tell they have a passion for games and aren’t just focused on numbers. They want to publish something unique and different so they gave us a lot of freedom to do what we want. That is one of the main reasons why we chose to work with them. As a developer, we really care that our publisher believes in us since it takes time to develop a good game, and the process can require many iterations to get right. The game might look completely different between versions, especially when you want to build something unique for the market. To elaborate, developers need a lot of time and resources to focus on the iterations and finalizing the gameplay, so it is very important we receive good support and understanding from the publisher. GAMEVIL USA does that well and we work much like one team instead of two separate teams of developers and publishers.
GAMEVIL: Thank you for your time. One final question, what are things you are doing with the game that you think will give it broad and lasting appeal with a global player base?
Jack: I would say gameplay that incorporates global matchmaking and character customization. The gameplay is both casual and competitive. The game will be very entertaining to players because of the global matchmaking system. Players will enjoy the opportunity to compete with others worldwide as well as playing and fighting against their friends.
The title in development is set to release sometime next year, and both GAMEVIL and Funky Panda have taken measures to ensure that the game is not only developed in mind to be immediately popular, but to have long-lasting and fun gameplay.
Visit Funky Panda Games at www.funkypandagame.com
GAMEVIL, with over 500 million game downloads and experience publishing hundreds of games on multiple platforms, is one of the most active and innovative mobile game companies in the world. Established in 2000 and with offices in Seoul, Los Angeles, Tokyo, Beijing, Singapore, Taipei, and Berlin, GAMEVIL is an experienced global mobile games publisher working with more than 70 top studios around the world.
With deep industry and regional knowledge, GAMEVIL has been able to craft numerous award winners through a diverse portfolio of games. Backed by unparalleled expertise in mobile, GAMEVIL continues to lead the sector with a commitment to establishing mobile gaming as a way of life.
GAMEVIL is currently listed on the KOSDAQ Market (Ticker: 063080, Bloomberg: 063080:KS, Reuters: 063080.KQ)