Signs licensing agreement with content submission and ingestion specialist–Metaflow
February 21, 2008 San Francisco, Game Developer Conference: Content submissions and ingestion specialist Metaflow has signed up Indiagames– India’s benchmark mobile and online games company and a leading International mobile games developer and publisher to license its market leading distribution solution.
Content publishers face increasing asset submissions times, complexities and costs when stocking operator and portal sales channels with their applications. Metaflow’s innovative technology addresses this problem by increasing a mobile game publishers’ submissions capacity and accuracy whilst slashing the cost per SKU going into market.
Metaflow’s technology further optimizes game ingestion so that assets are live on deck and ready for sale in the fastest time possible leaving the publisher to focus on Publishing and marketing activities while Metaflow handles submissions globally.
“By outsourcing our submission requirements to Metaflow in the UK, we can concentrate on making great games. Metaflow will help us leverage the huge efficiencies, quality and distribution support they provide, which underlines the return on investment we are getting through this partnership”, said Sean Malatesta, CEO, IG Fun– the international development and publishing division of Indiagames.
“Indiagames is one of the longest established and most innovative mobile games companies and it is fantastic to be working with them”, said Charles McLeod, CEO at Metaflow.“Metaflow continues to champion the reduction of complexity, time to market and distribution costs for each and every one of our partners by creating a real community standard which continues to deliver on all fronts”
Indiagames joins an impressive list of major publishers such as Player X, Player One, PopCap Games, THQ Wireless, Namco Bandai and Hands-On Mobile, EA Mobile, and many others that Metaflow has signed up with more companies expected to be announced over the coming weeks.
ABOUT METAFLOW ( www.metaflow.com)
Metaflow provides the industry’s standard distribution solution for stocking mobile content into more than 240 mobile sales channels and portals, encapsulating all of the submissions requirements, devices and ingestion mechanisms for all major revenue generating channels in the world. Metaflow is managed for the entire community of mobile games Publishers collectively via Operator, platform providers and Publishers updates and testing ensuring that large and small companies alike have the most up to date and uniformly accurate submission payloads across the industry and get to market fast.
ABOUT IG FUN LLC ( www.igfun.com)
IG Fun LLC is the international mobile publishing and development arm of Indiagames Ltd. focused on the European and the Americas markets. Now working under the brand name IG FUN, the company sets out to be a Top 10 mobile publisher in each territory it operates in. IG FUN has developed and published licensed titles with allthe major Hollywood based movie studios including 20th Century Fox, Miramax, New Line Cinema, Sony Pictures and Universal Studios. Branded partners outside of Hollywood include Hearst, Sarbakan, Toho Enterprises and Sandlot Games. IG FUN distributes with most major carriers in almost every country in Europe and The Americas. Key investors include UTV– India’s foremost Media&Entertainment Company, Adobe Inc., and Cisco Systems Inc.
ABOUT INDIAGAMES LTD ( www.indiagames.com)
Indiagames Ltd is India's benchmark mobile and online games company and a leading global mobile game publisher. The Company is engaged in publishing and developing games across various platforms including Online and Mobile. Indiagames’ products are developed and published across all major technology platforms and are distributed through partnerships with mobile operators in over 75 countries. In India, Indiagames distributes games for leading international publishers like EA, Eidos, Glu, Digital Bridges, THQ Wireless and Warner Bros amongst others.
In India, the Company also distributes games via its consumer focused website and operates a broadband Games on Demand service located at http://www.indiagames.com. Indiagames has over 300 employees and offices in Mumbai, London, Los Angeles&Beijing. Internationally the company publishes mobile titles via its IG FUN brand. Key investors include UTV, Adobe Inc., and Cisco Systems Inc.
Indiagames, IG FUN and Beat This are trademarks of Indiagames Ltd.
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