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Ignition Entertainment&AQ Interactive Put the "Fun" in Fungi

BOING! DOCOMODAKE for Nintendo DS™

Japan’s Most Famous Mushroom Sprouts up in North America March, 2009

Glendale, CA– Oct 21, 2008– Ignition Entertainment Ltd., a UTV Enterprise, a worldwide publisher and developer of videogames, in conjunction with AQ Interactive is pleased to announce the release of Boing! Docomodake for Nintendo DS.™ Based on the mascot of the leading Japanese mobile phone company, NTT DOCOMO, INC., Boing! Docomodake is a game of strategy and finesse, mixed with a little action and adventure, sprinkled with a splash of colorful fantasy. Shrooming across North America in March 2009 at an affordable suggested retail price of $19.99, Boing! Docomodake is a fun and interactive game, sure to entertain gamers of all ages.

Set on the day of the annual festival held in the Docomodake Forest, the Docomodake family is nowhere to be seen! Gamers play as Papa Docomodake and guide him through various obstacles and challenges in order to find his family and get them to the festival on time. Papa Docomodake has a trick or two to help him on his quest. With a tap of the stylus he can release 'Minis' that aid him when the going gets a little tough. Remember, Minis make the impossible possible!

“Boing! Docomodake utilizes the Nintendo DS stylus to deliver a gaming experience that blends action, adventure and strategy with a fun and memorable storyline,” said Ajay Chadha, President of Ignition Entertainment.“We expect the game to be a great addition to the handheld market heading into the New Year!”

"Boing! Docomodake is a must-have game for every DS owner as it offers something for everyone,” said Tomoyuki Takechi, CEO of AQ Interactive Inc.“We are thrilled to partner again with Ignition Entertainment to bring another of Japan’s top games to North America!”

Boing! Dokomodake Features Include:

• Jump, Dig and Climb your way through puzzle based levels, as you navigate your way through the Docomodake Forest

• Use the Stylus to split Papa Docomodake into Minis (initially up to 4). Splitting into Minis allows Papa Docomodake to

o Become smaller to fit through tight areas

o Get an extra boost and climb to unreachable areas

o Fill in gaps so that he can cross treacherous terrain

o Find more Minis along your journey and increase your versatility

• Share the game with a friend using the Single-Cart Docomodake Demo feature

• Buy collectible items in the game with the coins you find along the way

• Tutorial Level available to sharpen your skills

For assets including fact sheets, screens and artwork please contact Susan Hale, Executive Director of Public Relations at Ignition Entertainment via email susan@ignitionusa.com or by phone (818) 502-5387 to receive your password to the all-new Ignition Entertainment Press Center.

ABOUT IGNITION ENTERTAINMENT LTD:

Ignition Entertainment Limited is a UTV Media Communication company. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry. You can find more information about Ignition Entertainment Ltd. At www.ignitionusa.com

ABOUT UTV SOFTWARE COMMUNICATIONS LTD:

UTV Software Communications Ltd. is India’s foremost Media&Entertainment Company with leadership position in four Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange with the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com

ABOUT AQ INTERACTIVE:

AQ Interactive consists of the main development company, three development studios - ARTOON CO., LTD., cavia inc., and feelplus Inc. (all are consolidated subsidiaries) - and a US-based marketing services agency, XSEED JKS, Inc. AQI is involved mainly in the planning, development, and sales of videogame software. Since its inception in 2000, the group's main objective has been to offer high-quality entertainment products to our users. The group mainly sells videogame software created by their three subsidiaries domestically in Japan , as well as sell licenses for the same software overseas. AQ Interactive also acquires distribution rights for videogame titles created overseas to sell them in Japan . The three subsidiaries each have distinctive development studios and create videogame titles for the company. For more information, please visit: http://www.aqi.co.jp/en/index.html .

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