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IGN named UK’s favourite video games site

Internet users have their say in the NetObserver Awards

28/09/11– IGN ( http://www.ign.com) has been named the UK’s favourite video games website in the largest internet user study of its kind– the NetObserver Awards, conducted by Harris Interactive.

Votes were cast by NetObserver’s panel of UK internet users, mainstream consumers aged 16 and over.? Members of the panel were eligible to have their say after being asked if they were video gamers and whether they had visited a?games website in between March and June this year.?

Crowning IGN as the UK’s favourite video games website, it beat a varied selection to the top spot, including the sites of platform holders Microsoft, Sony and Nintendo.

Harris Interactive’s NetObserver– UK’s Top 10 Favourite Video Games Websites?

????????? Xbox.com

????????? PlayStation.com

????????? Gamespot.com

????????? Bigfishgames.com

????????? Nintendo.co.uk

????????? Gamefaqs.com

????????? EA.com

????????? Gameplay.co.uk

????????? EASports.com

Rich Keen, Marketing Director, IGN Entertainment UK, said:

“It’s a fantastic honour to be named the UK’s favourite video games website by the public in an unprompted survey like this.? This demonstrates the continued growth of our brand amongst mainstream consumers.”?

The NetObserver study first began in 1998– and this marks the first time it has asked users to name their favourite sites.? The NetObserver Awards also honoured sites including bbc.co.uk, ebay.co.uk, and lastminute.com.

ENDS

About IGN

IGN Entertainment is a leading Internet media and services provider focused on the videogame and entertainment markets. Collectively, IGN Entertainment media properties reach 4.5 million unique users in the UK, with a worldwide reach of 40 million unique users (comScore). IGN Entertainment’s network of videogame-related properties (including double GMA award winning games and film site IGN.com) provides one of the Web's most comprehensive videogame information destinations, which coupled with leading male lifestyle site AskMen, attracts one of the largest concentrated audiences of young males on the Internet.

For more information contact:

Will Guyatt, PR Manager, IGN UK 0203 077 4006.

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Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com