Nadeo and IGA Extend Existing Exclusive Deal to Offer Advertisers Dynamic In-Game Advertising into the Official Trackmania Nations Sequel
Monday 1st October/...IGA Worldwide, Inc., the leading independent in-game advertising company, today announced a new exclusive three-year agreement with French developer Nadeo to place dynamic ads into its leading PC online racing game, Trackmania Nations Forever.
The deal is the second time IGA and Nadeo have teamed up to place dynamic ads into the Trackmania series. The original Trackmania Nations enjoyed success as one of the official games for the E-Sports World Cup ( www.ESWC.com) in 2006 and 2007 and has been downloaded a staggering seven million times worldwide, making it one of the most played online racing games in the world. In the existing version of the game, IGA has already worked globally with a slew of household brands including Intel, 20th Century Fox, Coca-Cola, Hewlett Packard, and American High Street restaurant Wendy’s to dynamically segue their advertisements into the game via IGA’s proprietary Radial technology.
“We are extremely excited to partner with Nadeo again after the astonishing success with Trackmania Nations,” said Justin Townsend, CEO of IGA Worldwide.“Advertisers, game developers, publishers and consumers are seeing the measurable benefits of serving dynamic advertising into premium games, and Trackmania has proven that the free-to-play model can deliver incredible results.”
Due for launch in early 2008, Trackmania Nations Forever will be showcased once again as an official ESWC 2008 game, and this time includes a detailed track editor which allows players to get busy creating their own tracks and car skins, as well as supporting multiple online high score and tournament formats. With the help of IGA, Nadeo and the Trackmania series have helped pioneer the free-to-play, ad-supported model for tripple-A games. The game will be free to download and play by anybody with a PC and online connection.
“After the success we had in the first TrackMania Nations, it was a clear decision to partner with IGA for Trackmania Nations Forever,” said Florent Castelnerac, director at Nadeo.“We are looking to deliver the best and most beautiful game we can. Thanks to dynamic in-game advertising, we have the chance to make it free and instantly gather a maximum number of players across the world, from all nations, with a spirit of fun and sport..”
About IGA Worldwide, Inc.
IGA Worldwide, Inc. ( www.igaworldwide.com) is the largest in-game advertising company with a proprietary ad serving network. The IGA Worldwide Radial Network™ enables advertisers to target millions of engaged gamers across a wide range of platforms and genres. IGA Worldwide has already delivered campaigns for diverse brands such as; 20th Century Fox, Ben Sherman, Discovery, FHM, Hawaiian Airlines, Intel, Jeep, MTV, and T-Mobile. IGA Worldwide also provides strategic consulting services including integrated product placement and promotion through its wholly-owned communications consultancy, Hive, a trading name of IGA Hive Ltd. Headquartered in New York with offices in London and Berlin, the group is backed by GE/NBC Universal’s Peacock Equity Fund, Easton Capital Group, Intel Capital, Morgenthaler Ventures, DN Capital and KTB Ventures.
Nadeo is a French PC games developer, based near Paris. Founded in 2000, the company consists of 12 highly qualified employees working on several software projects. In 2006, Nadeo released the incredible TrackMania Nations. Free to download and free to play, the game was downloaded by millions of people worldwide and featured as one of the official games of the Electronic Sports World Cup.