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Ian Livingstone, Life President of EIDOS To Keynote GC Asia Conference in Singapore

GCA Games Convention Asia

GC Asia Conference (GCAC)

Suntec Singapore International Convention

&Exhibition Centre

(September 17-20, 2009)

LEIPZIG, Germany and SINGAPORE– July 23, 2009– The organizers of the GC Asia Conference (GCAC) today announced that Ian Livingstone will be a keynote speaker of this year’s conference. In his keynote entitled,“The Life of Lara Croft,” Ian Livingstone will give a brief history of video games and use Lara Croft as a case study to demonstrate the value of creating original Intellectual Property. Furthermore, he will explore how to leverage games through licencing and merchandising to produce additional revenues and brand value. GCA and GCAC take place September 17-20, 2009, in Singapore at the Suntec International Convention&Exhibition Centre Singapore.

Ian Livingstone is one of the founding fathers of UK interactive entertainment and fiction. He is the founder of Games Workshop, and together with Steve Jackson, launched Dungeons&Dragons in Europe and the Games Workshop retail chain. Livingstone has written a number of interactive game books including Deathtrap Dungeon. At EIDOS, the UK’s leading developer and publisher of video games, he helped to secure many of the company’s major franchises including Tomb Raider and Hitman. Livingstone received an Honory Doctorate of Technology from the University of Abertay Dundee, was awarded the British Academy of Film and Television Arts (BAFTA) Special Award and was made Officer of the Order of the British Empire (OBE) in the New Year’s Honours List in 2006 for his contribution to the Games Industry.

“I am happy to share my knowledge and experience I have gained over the years at a conference that is a truly international platform for knowledge sharing and networking for the games industry for the entire Asia Pacific region,” says Ian Livingstone, Life President of Eidos Interactive.

“Ian Livingstone fits perfectly with this year’s GCAC theme‘Emerging Markets for New Players’ in the sense that he will give insight into the entire value chain of a computer game,” said Jorg Zeissig, Managaing Director of LMI Asia Pte Ltd.“His experience and knowledge will be of great value to the attendees as we will have one of the world’s most influential game veterans at the show.”

About EIDOS

Eidos is one of the world's leading developers and publishers of entertainment software - through the innovation, creation and development of original content - with a quality portfolio of game titles for video games consoles and PCs that includes Lara Croft: Tomb Raider, Hitman, Just Cause and Championship Manager.

About Games Convention Asia/GC Asia Conference

Founded in 2007, the GCA Games Convention Asia is the only business platform for developers, publishers, distributors, manufacturers and service providers of the games industry, focusing on interactive entertainment, infotainment, edutainment, hardware and the latest server technologies for the entire Asia-Pacific region. The event takes place over four days in Singapore and is organized by LMI Asia Pte Ltd, a subsidiary of Leipziger Messe International. The innovative concept, consisting of the four pillars of exhibition, a business centre, matchmaking area, and GC Asia Conference, attracted more than 92,000 visitors to the Suntec Singapore International Convention&Exhibition Centre in 2008. The GC Asia Conference, the only game developer conference in the Asia-Pacific region, allows developers and industry experts to exchange knowledge and know-how in panels and lectures and grow their international networks of business connections. For more information, please visit: www.gc-asia.sg.

Media Contacts:

Europe

Leipziger Messe

Nancy Pfaff, Press Officer

Phone: +49 (0) 341 678 8186

Fax: +49 (0) 341 678 8182

n.pfaff@leipziger-messe.de

North America

International Digital Entertainment Agency

Sean Kauppinen

Phone; +1-415-299-2156

gca@ide-agency.com

Asia-Pacific

The Hoffman Agency

Maureen Tseng, Director of Client Service

Phone: +65 6238 1612

Fax: +65 6238 0890

Email: mtseng@hoffman.com.sg

Shirley Wong, Account Manager

Phone: +65 6238 1851

Fax: +65 6238 0890

Email: swong@hoffman.com.sg

Contact for GCA

Jorg Zeissig, Managing Director LMI Asia

Phone: +49 (0) 341 678 7900

Mobile: +65 (0) 9721 8541

Email: j.zeissig@LM-international.com

GCA and GC Asia Conference on the Internet: http://www.gc-asia.sg

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