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I-play Launches 'Negreanu Poker Pro' Mobile Game

I-play lays royal flush with 3-time World Series of Poker Champion Daniel Negreanu

San Mateo, CA / London, U.K.– November 30, 2007– I-play, the mobile entertainment company, today announced the global launch of‘Negreanu Poker Pro’ the mobile game, fronted by Daniel Negreanu, arguably the most successful tournament player in poker history. The mobile game follows hot on the heels of I-play’s‘made for mobile’‘Win at Texas Hold Em’ video, also presented by Daniel, the combination of which represents the royal flush in the next generation of mobile poker entertainment products.

I-play and Daniel, all-time leading money earner on the WPT, have created a next generation mobile poker game, the Artificial Intelligence behind which has been tested against the poker pro himself, and is therefore the most sophisticated AI available. The game is visually the strongest on the market and features a full‘no limit’ Texas Hold Em Poker ring with tournament games.

The game includes nine lessons for all levels, from beginner to experienced players, where you can learn to play Texas Hold Em Poker and improve your game with strategies and in-game advice from Daniel, as well as game statistics to back up his direction. Daniel’s enthusiasm for poker is insatiable, and having him by your side as your personal tutor, providing intelligent and in-depth analysis at each stage of the game is sure to make you a winner.

Daniel Negreanu has been consistently winning poker tournaments since the age of 23 and has accumulated over 36 world-wide poker victories along the way. He has also been one of the most highly visible young poker stars appearing regularly on the Travel Channel, Fox Sports Network, Game Show Network and ESPN. In addition, he writes a nationally syndicated newspaper column, authored the book Hold’em Wisdom for All Players, was a contributing author for Doyle Brunson’s book Super System 2, and appears as a regular poker columnist in Card Player Magazine.

Daniel Negreanu commented:“Poker is a game that everyone should be able to enjoy whenever and wherever they are, so launching a mobile game is a dream come true. I hope that poker players everywhere will be able to share my passion, get more from their experience of poker from my hot tips on the poker mobile video, as well as improve their game on the poker mobile game.”

David Gosen, President, I-play commented:“We are very excited to be working with someone as accomplished and well-respected on the poker circuit as Daniel. The combination of the mobile game with the‘made for mobile’ poker video signals a ground-breaking new offering and an industry first, offering bite sized chunks of entertainment to develop the Texas Hold Em aficionado in us all. I-play goes all in with this next generation suite of poker entertainment products.”

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About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of more than 120 carriers worldwide. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation.

I-play is a wholly owned subsidiary of Oberon Media, the world's leading casual games company. Oberon’s Game Centre platform, is the industry standard and has been adopted by many of the world's largest corporations. The platform combines casual game content, merchandizing and features to fulfil each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages on PC, web-based, mobile and console platforms.

Founded in 2003, Oberon Media is headquartered in New York, with offices in North America, Europe and Asia.

For more information visit us at http://www.iplay.com

I-play is a trademark and trading name of Digital Bridges Limited.


Anna Brog


+ 44 (0) 20 7031 8165


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