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I-play Finds Perfect Cure for Your Mobile Gaming Blues with ER Rush

San Mateo, CA– August 29– 2007– I-play, the mobile entertainment company, today announced the launch of its highly addictive original IP title: ER Rush, where mobile consumers can live out their own hospital dramas in this light-hearted, highly original, fun-packed game. ER Rush is set to launch on all major North American carrier decks this month.

As the new Junior Emergency Room Doctor, players find out if they have what it takes to save lives during the ER Rush. The aim is to successfully diagnose, treat, and discharge the appropriate number of patients per shift, but make sure you hurry– the clock is ticking! Players must mend broken limbs; treat rashes and other ailments, but failure to beat the clock results in wacky medical complications such as patients who are werewolves, dogs and vampires! Worst of all are sickly viruses and your patients catching fire, both of which spread to other patients, increasing the mayhem around you! It’s all in a day’s work for the Junior ER Doctor, and if you’re successful, expect to be well rewarded for your service.

The game has already received critical acclaim:

“..easy to pick up and play but very difficult to put down. One of the best points of the game is the employment of real strategy due to the inclusion of transmittable ailments……lots of fun and one you should certainly consider for your mobile enjoyment.”

4/5 WGWorld

David Gosen, CEO of I-play commented:“ER Rush is casual gameplay at its best, bringing a unique twist on plate spinning games, by setting the gameplay in a busy Emergency Room, with an added pinch of wacky humor.”

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of more than 120 carriers worldwide. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation.

I-play is a wholly owned subsidiary of Oberon Media, the world's leading casual games company. Oberon’s Game Centre platform, is the industry standard and has been adopted by many of the world's largest corporations. The platform combines casual game content, merchandizing and features to fulfill each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages on PC, web-based, mobile and console platforms.

Founded in 2003, Oberon Media is headquartered in New York, with offices in North America, Europe and Asia.

For more information visit us at http://www.iplay.com

I-play is a trademark and trading name of Digital Bridges Limited.


Anna Brog


+ 44 (0) 20 7031 8165


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