< Back to Press Releases

I-Play Brings Turbo Subs to iPhone™ and iPod® Touch

Based on the Best-Selling PC Game, Super-Charged Sandwich-Serving Success Now Available at the Apple® App Store

London, UK, New York, USA - May 29, 2009 - I-Play, Oberon Media's publishing division and the world's leading multi-platform casual games publisher, today announced the launch of Turbo Subs for iPhone™ and iPod? touch. Based on the best-selling PC game with over 1.5 million downloads, Turbo Subs is now available in the Apple? App Store.

Turbo Subs brings the Big Apple into the palms of players' hands as they embark on a tasty adventure in New York City. Players manage Rebecca and Robert as they attempt to create successful sandwich shops by satisfying impatient customers and fending off villainous thieves in peculiar sites all around New York City.

Serving hungry customers has never been more fun with gameplay perfectly tuned for the iPhone's flawless touch screen controls. Players open up shop in whimsical locations all around New York City throughout 60 challenging levels. Sub shop masters can fire up the kitchen hustle and unlock expert objectives in each level to keep the challenge alive and the sandwiches supplied.

Turbo Subs for iPhone and iPod touch is now available at the Apple App Store for $1.99.

About I-play

I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With powerful franchises and massive distributionacross the three most popular entertainment screens -- online, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division, formerly Oberon Games, is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson and legendary mystery author Agatha Christie, including the Causal Connect 2008 Game of the Year, Agatha Christie: Death on the Nile. I-play's mobile division has delivered some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, The Fast and the Furious, based on the blockbuster movies. I-play's interactive television group, formerly PixelPlay, creates and distributes games featuring top brands including Centipede TM , Missile Command ? , Asteroids TM , Monopoly ? , Scrabble ? , Boggle ? , and Yahtzee TM . I-play is headquartered in New York City, with offices in Seattle, San Mateo, London, and Dunfermline, Scotland.

About Oberon Media

Oberon Media, the world's leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television and at retail. The Oberon Gaming Portal is the industry standard and has been adopted by the world's leading digital and media companies, such as Microsoft, Comcast, Verizon, MTV Networks, Electronic Arts, MySpace, France Telecom and NHN. The Gaming Portal combines casual game content, merchandizing and features to fulfill our partners' specific needs. Oberon Media's game publishing division, I-play, works with the industry's best and award-winning game developers to produce the top-selling casual games, which are played across online, mobile, console and iTV platformsin more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.



Mike Breslin



Bender/Helper Impact

Adam Fenton/Marion Wallace


adam_fenton@bhimpact.com or marion_wallace@bhimpact.com

Contact - Europe:

Ian Macleod

+44 7909 522254


Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com