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HyperX signs on as the first Headline Sponsor for Insomnia52 - The Biggest Insomnia Gaming Festival ever

Multiplay, organiser of the UK’s biggest gaming festivals, is pleased to announce HyperX as its first headline sponsor for Insomnia52, which is set to be the biggest Insomnia festival ever.

Building on the largest spring festival in its history, which showcased the latest games, the best indie talent and the biggest eSports competitions in the UK to over 20,000 consumers, Multiplay is pulling no punches as it prepares for its greatest event to-date.

For this year’s epic summer event, Multiplay is going all out, utilising more areas than ever before, including the pitch to assemble a huge marquee that allows even more dedicated zones. New zones and features for Insomnia52 include the YouTuber Live zone, the Just Dance zone and much, much more.

HyperX delivers cutting edge in high-performance products for gaming, tech enthusiasts and creative pros, sponsoring the crème-de-la-crème of eSports talent across the globe.

 “We couldn’t be happier to partner with a brand synonymous with high-performance technology,” said Craig Fletcher, CEO & Founder of Multiplay. “We’re pleased to bring HyperX into the family of brands we work closely with to deliver an incredible festival this summer.”

“We couldn’t help but be impressed with how the Insomnia Gaming Festival continues to deliver the biggest opportunities for brands to connect directly with their audience,” said Eleonora Rocca, Channel Marketing Manager UK & Ireland. She continued, “There’s a great synergy between our brands, and Insomnia52 is just the beginning of what we hope will be a long association.”

Insomnia52 will deliver more competitive gaming, tournaments, new game showcases, panel talks, meet & greets and more exhibitors than ever before over the August bank holiday weekend. At its new home, Coventry’s Ricoh arena, Multiplay is set to grow the Insomnia festivals in 2014 with is largest events ever, delivering unrivalled gaming and entertainment to tens of thousands of fans.

For more information on Insomnia52 visit http://insomniagamingfestival.com. More announcements will be made in the coming months.

For more information, please visit the Insomnia52 website or contact:

Josh Ling

0207 100 1337

Josh.ling@multiplay.com  

About Insomnia Festivals

Founded by Craig Fletcher in 1997, Multiplay are a leading service provider to the games industry, a consultant and promoter to almost all major publishers, manufacturers and e-tailers.  They have been running gaming events for nearly two decades and have achieved mass exposure and recognition in the industry as the creators and producers of the UK’s biggest Games Festival – Insomnia.  Multiplay have delivered a wide range of events to high profile customers in the UK and internationally, such as Warner Bros, ESET, IGN and Mojang.

Multiplay is also one of the world's largest hosts of online game servers, with over 23 locations across 5 continents and is also home to one of Europe's largest on-line gaming communities with over 7 million gamers playing on their servers every month http://www.multiplay.com 

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