HyperX’s First NBA 2K Sponsorship Underscores Endemic Gaming Brand Commitment to NBA Gaming Communityp>LONDON – December 1st, 2017 – HyperX®, the gaming division of Kingston Technology Company, Inc., the independent world leader in memory products, today announced its first NBA 2K team sponsorship, becoming the official gaming headset partner of the future Dallas NBA 2K League team and the Dallas Mavericks. HyperX will participate with the Dallas Mavericks at NBA home games with in-arena activities including digital signage, giveaways and concourse activities. The Dallas esports team is the first professional NBA 2K League team to partner with HyperX, and will announce the team’s identity with other NBA 2K teams later this winter. With the inaugural NBA 2K draft and season to begin in spring of 2018, HyperX has taken the lead in the gaming market to co-develop activities with the Mavericks in and around traditional sports and esports gaming at the American Airlines Center.
“We see the NBA 2K league as a great way to provide entertainment value and partnering with HyperX is a valuable part of our plan to build a competitive NBA 2K League team,” said Mark Cuban, owner of the Dallas Mavericks and the Dallas NBA 2K league team. “HyperX brings an abundance of experience in the gaming community and will be a valuable partner both on and off the court during esports tournaments and events.”
The Dallas 2K League team will participate in a range of activities with HyperX, including branding on NBA 2K team jerseys, social activations, testimonials and appearances at events, conventions, product launches and custom video activities. HyperX and the team will share social media activities including live streaming, product giveaways and other promotional activities. As part of their daily activities, the team will be using HyperX gaming headsets, including the new Cloud Alpha gaming headset, to practice for major tournaments and enjoy their favorite music, movies and more.
The first HyperX concourse activation is planned for Saturday, Dec. 2, during the Star Wars Day game between the Dallas Mavericks and the Los Angeles Clippers at American Airlines Center in Dallas, Texas. NBA fans will have the opportunity to try out HyperX gear and play NBA 2K18 or Battlefront II games while using HyperX gaming headsets. As part of the inaugural event with the Mavs, HyperX plans to extend special pricing for its award-winning Cloud Stinger gaming headset. Details will be available at the arena.
“HyperX is pleased and excited to partner with the Dallas Mavericks and their esports team,” said Paul Leaman, Vice President EMEA - HyperX. "The HyperX tagline is ‘We’re All Gamers’, and by adding the Mavs into our family of NBA influencers we are growing our support of the gaming community. If you are a gamer or a professional athlete, you are part of the HyperX family.”
“We’re confident in the huge crossover potential of NBA and gaming fans,” said Ben Malka, EMEA Community Manager - HyperX. “Our partnership with the Dallas Mavericks will help us deliver the HyperX story to a massive new audience with in-arena inventory, activations, and compelling social and digital offerings.”
For more information visit the HyperX home page.