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HYPERKIN LAUNCHES NEW WEB SITE PROVIDING RESELL PARTNERS WITH SIMPLIFIED PRODUCT RESOURCE PORTAL

New Site Goes Live in Time to Coincide with E3 and Launch of RetroN 3 Game System

FOR IMMEDIATE RELEASE

ROSEMEAD, CA (MAY, 2010)– Hyperkin, a rapidly growing developer of video game accessories, has announced the launch of its new web site that includes a dedicated portal designed to simplify the product ordering process for all its resell partners. The new site ( www.hyperkin.com) provides easy navigation and immediate access to Hyperkin’s entire catalog of video game peripherals.

Hyperkin’s new web site, which includes the company’s new slogan“Live Well. Play Well.” has launched in time for the video game industries annual 2010 E3 trade event in Los Angeles June 15-17 and follows the recent announcement of the RetroN 3 that consolidates Nintendo™, Super Nintendo™ and SEGA™ Genesis together in a single wireless console.

“Hyperkin’s mission is to provide the video game industry and consumers with a product line that offers new and exciting ideas, sturdy and dependable product construction, attractive packaging and price points that are reasonable to the end-user and profitable for each partner within the supply channel,” stated Steven Mar, Hyperkin’s Marketing Director.“The new web site is the next step in our company’s rapidly developing presence in the industry.”

Notable Features of the New Web Site Include:

• Simple Navigation

• Access to Hyperkin’s Entire Product Catalog

• A Dedicated Web Portal for Resellers to Place Orders Any Time

• Same Day Order Fulfillment

• Drop shipping to Individual Locations

• OEM Manufacturing

• Personalized Service Every Step of the Way

About Hyperkin

Since its inception in 2009, Hyperkin has been steadily growing as a reliable and innovative developer and distributor of cost-effective video game peripherals. The company’s philosophy is simple: make great products at affordable prices. Hyperkin is constantly searching for new product ideas, emerging technologies and innovative ways to enhance the video game experience. Hyperkin believes that its most important asset is its business partners and is dedicated to developing long and successful relationships with each individual client and each individual consumer. The company’s corporate office is located in Rosemead, CA. For more information, please visit: www.hyperkin.com or call 877-337-1238

Contact: SparksFly PR

(323) 404-6957

dirkfoster@sparksflypr.com

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