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Highly Acclaimed British Rock Act, The Answer, Wins Activision's Exclusive Listening Session at MIDEM

"Never Too Late" Will Be Signed For Forthcoming Guitar Hero® Game

Wednesday 20th February/... The Answer’s track“Never Too Late” was selected for inclusion in a forthcoming edition of Guitar Hero at an exclusive“listening session” at the recent Midem conference in France. The track beat over 200 others entered into this event, which was organised by Activision specifically to discover new music, ensuring the series’ songlist continues to surprise and innovate.

“Guitar Hero is all about the music,” says Tim Riley, worldwide head of Music, Activision.“Which is why events like the Listening Session at MIDEM are so important to us. We were very impressed by the quality of the entries, but‘The Answer’ stood out, and was a clear favourite of our panel. We’re committed to searching for and partnering with great emerging bands like‘The Answer’. They are a great addition to the Guitar Hero family, and we look forward to working with them through what should be their breakthrough year.”

Cormac Neeson, lead singer of The Answer added“It is a tremendous honour for The Answer to be involved with the whole Activision team and we really look forward to working closely with them. We’re sure our blend of high energy rock‘n’ roll will fit perfectly with the Guitar Hero brand”

The Answer’s track“Never Too Late” will be included in a forthcoming Guitar Hero game, details of which will be announced soon.

Since their arrival back in 2005, the four piece, who hail from Downpatrick, Co. Down, have been heralded as the future of rock from musicians and public alike. Their debut album, Rise, won them heaps of fans, and the group has opened stadium and arena gigs for The Rolling Stones, Aerosmith, The Who and Deep Purple.

The band are signed to Albert Productions, the worldwide publishers of rock legends AC/DC.


About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision generally uses words such as“outlook”,“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes”,“may”,“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recent acquisitions and the identification of suitable future acquisition opportunities the timing and successful completion of the combination of Vivendi Games with Activision, the combined companies’ success in executing planned strategies and achieving assumed synergies and cost savings, and foreign exchange rate changes. Other such factors include additional risk factors identified in Activision’s most recent annual report on Form 10-K and subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.


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