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To celebrate the launch of new Lynx Excite - a fragrance so tempting even angels will fall - Lynx has created new digital game, Fallen Angel.  The game challenges guys to see if they have what it takes to tempt ultimate Lynx angel Kelly Brook to fall from heaven.

To stay ahead in the mating game, players must use the legendary Lynx Effect to tempt Arch Angel Kelly from her heaven.? By completing different tasks, guys can unlock the next level, spurred on by personal messages from the Lynx angels as they get closer to the ultimate prize– the chance to party with Kelly Brook in person.

With her sophisticated sexiness and classic curves, Kelly Brook was the obvious choice to play the role of Arch Angel and ultimate Lynx girl. Kelly says:“It’s great to be working with Lynx again, especially on such an exciting campaign - I can’t wait to see who can tempt me from heaven.”

The Excite fragrance has been developed with Lynx classics Africa and Dark Temptation in mind.? The fragrance starts with a clean, fresh leafy green accord and the vibrant fragrance ensures guys make a good first impression.? It then develops to smoother, caramel based notes and finishes with woody base notes, laced with amber and vanilla to keep even the most heavenly girl intrigued. Lynx Excite is available as an Eau de Toilette, for a longer lasting, concentrated dose of the Lynx Effect.

The game launches on February 21 st. Visit www.facebook.com/lynxeffectuk or Xbox to play Fallen Angel and see if Kelly will fall for you.


For more information please contact:

Lauren Kilgannon lauren.kilgannon@freud.com 0203 003 6431

Katharine Saunders katharine.saunders@freud.com 0203 003 6340

Notes to Editor:

Lynx Excite is available in the following formats:

Lynx Excite Body Spray RRP?3.25

Lynx Excite Shower Gel RRP?2.54

Lynx Excite Eau de Toilette RRP?7.10?

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