Revolutionary Rock Band Network Initiative Provides New Avenue For Promotion and Revenue Opportunities for Artists
CAMBRIDGE, MA and NEW YORK, NY– April 21, 2010 - Harmonix Music Systems and MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), along with T-Mobile USA, Inc., the official mobile partner of the Rock Band Network, today announced that Arizona trio Blackmarket have been selected as the Rock Band Network’s April“T-Mobile Artist-of-the-Month”.
"Blackmarket's unique mix of indie rock swagger and driving riffs made them the standout choice to be our first T-Mobile Artist-of-the-Month," said Paul DeGooyer, Senior Vice President of Electronic Games and Music, MTV Games. "Our partnership with T-Mobile enables us to highlight some of the truly great music in Rock Band Network every month for our millions of fans. Stay tuned . . . and in the meantime, check out Blackmarket's 'Tongue Twister Typo' ( http://t-mobile.rockband.com/artist-of-the-month)!"
As the April“T-Mobile Artist-of-the-Month,” Blackmarket will be featured for one month in promotions throughout the Rock Band Network music store and on the official game website including the new RBN content hub at http://t-mobile.rockband.com, which is fast becoming a rich source of information about Rock Band Network including Inside RBN, a source for consumers to discover new music, and Creators Club, a source for artist/authors/labels to find out more about the RBN authoring process.
Blackmarket have come a long way since their fiery debut in the hedonistic party town of Lake Havasu, Arizona. The band released their critically acclaimed debut album“The Elephant In The Room” in 2008. Performing live, the band has supported UK buzz band The Subways, stormed stages everywhere from Germany to Georgia, and stolen the show at the legendary Fuji Rock Festival in Japan.
For more information about Blackmarket and the T-Mobile Artist-of-the-Month Program, head to http://t-mobile.rockband.com.
T-Mobile, MTV and Harmonix are also looking for new artists who could be the June Artist-of-the-Month! Bands should go to http://t-mobile.rockband.com before April 11, 2010 to upload their song (MP3 format), band photo and bio for consideration. The MTV Games music team will listen to tracks and one band will have their song professionally authored into Rock Band gameplay, sold in the Rock Band Network Store, and be featured as one of Rock Band Network’s“T-Mobile Artists-of-the-Month.”
About the Rock Band Network
The Rock Band Network, launched March 4, 2010, gives Rock Band fans and music lovers a new avenue to discover music and provides musicians and labels the opportunity to produce and promote tracks for the Rock Band platform. This ground-breaking initiative gives musicians, publishers and record labels the ability to author their original recordings into gameplay files to promote and sell their music as playable Rock Band tracks through the RBN Store.
Artists who submit songs for the Rock Band Network Music Store are able to choose from multiple pricing tiers for individual tracks and receive a royalty of 30 percent of the retail selling price (excluding tax) for every track purchased through the RBN Store. There are currently more than 100 songs available for purchase in the RBNStore from artists including The Shins, The Hold Steady, The Main Drag, Bang Camaro, of Montreal, Jonathan Coulton, Skeleton Witch, 3 Inches of Blood, Lacuna Coil, Stroke 9, and Steve Vai. There are more than 300 artists in the RBN pipeline, with additional tracks already on the way from Flight of the Conchords, The Smashing Pumpkins, Twin Atlantic, All That Remains, Clutch, Prong, The Gaslight Anthem and many more coming soon.
With more than 1,100 tracks available to date in the original Rock Band platform, the Rock Band Network Music Store will immediately boost the number of available songs, further securing MTV Games and Harmonix’s position as the leading provider of downloadable content for music-based video games.
For more information and official“T-Mobile Artist-of-the-Month” contest rules, please visit www.rockband.com/t-mobile
Artists interested in submitting their songs to Rock Band Network, for more instructions on how to get involved please go to www.creators.rockband.com.
About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers and Xfire.
About MTV Games
MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.
About Harmonix Music Systems, Inc
Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of groundbreaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US. For more information please visit www.harmonixmusic.com.
T-Mobile USA strives to help customers enrich their personal relationships and stay connected through wireless communications with their friends and family. The value of its plans, the breadth of its coverage, the reliability of its network, and the quality of its customer service are meant to do one thing: help people stick together? with those most important in their lives. For more information about T-Mobile, visit http://www.t-mobile.com.
? 2010 Harmonix Music Systems, Inc. All Rights Reserved. Harmonix, Rock Band, Rock Band 2, Rock Band Network and all related titles and logos are trademarks of Harmonix Music Systems, Inc., a MTV Networks company. Rock Band, Rock Band 2 and Rock Band Network developed by Harmonix Music Systems, Inc. MTV: Music Television, MTV Games and all related titles and logos are trademarks of MTV Networks, a division of Viacom International Inc. All other marks are the property of their respective owners. Microsoft, Xbox, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of companies.“PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Wii is a trademark of Nintendo.? 2006 Nintendo.
For MTV Games / Harmonix:
Phone: 617-491-6144 ext 111
T-Mobile Media Relations