Deal signed to bring casual gaming web phenomenon to mobile phones
LONDON, UK—JUNE 10, 2008—Hands-On Mobile™, the world's leading developer of connected games and applications, today announces it has signed a deal with Austrian developer XENDEX GmbH to publish the mobile version of the internet hit Icy Tower in EMEA, Latin America and South East Asia. Icy Tower is an addictive Jump 'n' Run game which, as a free to download web game, has become a global internet phenomenon with more than 10 million downloads.
"Casual games such as Icy Tower transfer perfectly onto mobile devices and we are excited to be bringing this game with its massive cult following to a new audience," said Greg Robinson, General Manager of Hands-On Mobile EMEA. "We are delighted to partner again with XENDEX to publish this game and look forward to using our global distribution network to make Icy Tower available to the fans of the game around the world."
In Icy Tower players control Harold the Homeboy as he climbs the mysterious ice tower in a never-ending quest for the highest score. The aim of the game is to build up the highest possible score by ascending the Icy Tower as far as possible. Sharp reflexes are essential to help Harold the Homeboy leap from ledge to ledge on his slippery ascent. Players gather points by beating the clock to the top of each level. However, it is not just how high you get, but how you get there, with rewards given for double and triple jump combos. The faster you move, the higher you jump and the more points you can earn. With a choice of characters, secret levels and two difficulty modes, Icy Tower is a pick up and play game that will keep players entertained for many hours.
"We are thrilled to be working with Hands-On Mobile again to publish Icy Tower," said Michael Haberl, CEO of XENDEX. "The classic gameplay is challenging, rewarding and fun and we are confident that its status as an Internet phenomenon will transfer to mobile phones."
Icy Tower will launch on carriers in Q3 of this year. For more information please visit www.icytowermobile.com
About Hands-On Mobile
Hands-On Mobile, Inc. is a leading global publisher of mobile entertainment products. Established in 2001, with operations on four continents, Hands-On Mobile develops and distributes mobile content to more than 200 of the world's leading operators in 60 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and content. The company's diverse catalogue includes games, applications and personalisation suites from top brands such as Activision, Billboard, CBS, LEGO, NBA, Marvel, NBC Universal, Paramount Pictures, and World Poker Tour. The Hands-On Mobile Developer Network (HDN) brings mobile development to the masses enabling developers to create and distribute mobile applications through Hands-On Mobile's core platform and ecosystem. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego, California; London and Manchester, England; Krakow, Poland; Sao Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile please visit www.HandsOn.com.
Founded in 2001 Xendex is today a leading independent mobile and online games developer studio in Europe. Xendex employs more than 45 people and operates offices in Austria, Poland and the UK.
Using its cutting edge creative and technology know-how, the company?s product range encompasses more than 40 highly successful and critically acclaimed mobile titles, including various "Mobile Game of the Year" awards, as well as 25 online casino titles.
Xendex develops games based on its own IP?s as well as with leading national and international brands, including Vodafone, Coca-Cola, Disney and THQ to name but a few. In cooperation with its partners, Xendex games are distributed to more than 200 of the world's leading mobile carriers in over 60 countries worldwide.
For more information about Xendex please visit www.xendex.com.
About Icy Tower
Icy Tower boasts an active online community who shares reruns of the game, user generated avatars and regularly holds international contests. The game has even spurred the creation of national teams meeting up in real life, challenging each other to master Icy Tower. The game was originally created by legendary indie developer Johan Peitz, but the IP is now owned by the Swedish game studio Muskedunder Interactive.