Mobile Game and Content Launches Globally in Conjunction with Marvel Studios' Movie Release
SAN FRANCISCO, April 30, 2008 - Ready your repulsor rays because Iron Man is coming to mobile! Hands-On Mobile, Inc., the world's leading developer of connected games and applications, and Marvel Entertainment, Inc., today announced the availability of the mobile game and personalization content around the forthcoming big-screen adaptation of Marvel's legendary Super Hero, Iron Man TM . The game and content is currently available on select carriers around the world, and will continue to roll out to additional carriers in the coming weeks.
"We are thrilled to add Iron Man to our extensive Marvel Mobile catalog," said Niccolo de Masi, President, Hands-On Mobile. "This summer promises to be a blockbuster for mobile content and we look forward to continuing to provide mobile gamers with stylish and exciting content based on the much loved Marvel characters."
"Hands-On Mobile has created wonderful games for us, including X-Men: The Last Standand Fantastic 4: Rise of the Silver Surfer," said Simon Philips, President of Marvel International. "Both Iron Man and The Incredible Hulk mobile games promise to continue this success with nonstop action and fantastic gameplay. Hands-On Mobile continues to provide the greatest gaming experience for all of our fans."
In the vertically scrolling shoot-'em-up Iron Man mobile game, players take control of the invincible Iron Man while fighting through four levels of nonstop action based on the upcoming movie starring Robert Downey Jr., Gwyneth Paltrow and Terrence Howard. Equipped with repulsor rays and the devastating unibeam, players will visit many locations, including those from the movie, while at the same time blasting away at enemy forces equipped with the weapons Tony Stark had himself developed. Iron Man must collect power-ups to increase the effectiveness of each weapon and destroy relentless waves of enemy units en route to a climactic confrontation with the world's greatest new foe: Iron Monger!
Hands-On Mobile is also developing a mobile game and content around Marvel Studios' upcoming film The Incredible HulkT distributed by Universal Pictures, which will hit the big screen on June 13. The mobile properties will launch in conjunction with the film's release.
Iron Man is set to be released by Paramount Pictures in theaters May 2. For information and other exciting Marvel Mobile content, visit www.MarvelMobile.com. Iron Man the mobile game may be downloaded in the U.S. by text messaging IRON to 46966.
About Hands-On Mobile
Hands-On Mobile, Inc. is the world's leading developer of connected games and applications. Established in 2001, with operations on four continents, Hands-On Mobile develops and distributes mobile content to more than 200 of the world's leading operators in 60 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and content. The company's diverse catalogue includes games, applications and personalization suites from top brands such as Activision, Billboard, CBS, LEGO, Marvel, NBA, NBC Universal, Paramount Pictures, and World Poker Tour. The Hands-On Mobile Developer Network (HDN) brings mobile development to the masses enabling developers to create and distribute mobile applications through Hands-On Mobile's core platform and ecosystem. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego, California; London and Manchester, England; Krakow, Poland; Sao Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile please visit www.HandsOn.com.
Hands-On Mobile is a trademark of Hands-On Mobile, Inc.
About Marvel Entertainment Inc.
With a library of over 5,000 high-profile characters built over more than sixty years of comic book publishing, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios), publishing (via Marvel Comics) and toys, with emphasis on feature films, DVD, consumer products, video games, action figures and role-playing toys, television and promotions. Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world. For more information visit www.marvel.com.
Iron Man, the Movie? 2008 MVL Film Finance LLC. Marvel, Iron Man, all character names and their distinctive likenesses: TM&? 2008 Marvel Entertainment, Inc. and its subsidiaries. All Rights Reserved
Michelle Kim / Laura Lazear
mPRm Public Relations