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Halo 4 Developer Session To Open Eurogamer Expo 2012

The biggest Xbox 360 game of the year takes keynote slot at UK's biggest gaming festival and is playable on the showfloor.

Brighton, UK, 24th August 2012: Eurogamer Expo, the UK's biggest and best gaming festival, is delighted to announce that Frank O'Connor from 343 Industries will present a Halo 4 developer session to kick off this year's show.

Plus, for the first time in the UK, fans will get access on the showfloor to the“Halo Infinity Multiplayer” experience through the competitive multiplayer modes of War Games.

The Eurogamer Expo will be returning to London's Earls Court from 27th-30th September 2012 and is expected to welcome over 50,000 gamers.

The Halo 4 session will be the first of the show at midday on Thursday 27th September. O'Connor will take the stage to showcase this year's biggest Xbox 360 release to attendees, before its worldwide launch on 6th November.

"We were looking around for a big video game icon to open the show and they don't get much bigger than the Master Chief," said Tom Bramwell, Eurogamer Operations Director. "The Master Chief is more than a video game star - he's a pop culture icon - and we can't wait to see what 343 Industries has in store for us."

The Eurogamer Expo takes place 27th-30th September 2012 at Earls Court, London, and promises more playable games than ever (including a large number of UK first-plays), our highest-profile developer session schedule, as well as a number of satellite events including the Games Industry Fair.

Tickets for Eurogamer Expo 2012 are now available at www.eurogamerexpo.com.

About Eurogamer Network Ltd.

Founded in 1999, Eurogamer Network Limited publishes Eurogamer.net, the world's leading independent video games website with local editions in ten European languages. The company also publishes market-leading trade resource GamesIndustry International and represents several partner websites including VG247.com, RockPaperShotgun.com and NintendoLife.com. In addition to its online publications, Eurogamer Network produces live public and trade shows including the Eurogamer Expo, the UK's largest gaming event, and Rezzed, the PC and indie games show. More information on Eurogamer Network Limited can be found at www.eurogamer.biz.

About“Halo 4”

Launching worldwide on November 6, 2012,“Halo 4” marks the beginning of a new saga in the blockbuster franchise that has shaped entertainment history and defined a generation of gamers. Developed by 343 Industries exclusively for Xbox 360,“Halo 4” ushers in the return of mankind’s greatest hero, the Master Chief, in a newly envisioned, epic sci-fi adventure.

As one of the biggest video game franchises in history, the“Halo” series has sold more than 43 million games worldwide to date, generating nearly $3 billion in total franchise sales and inspiring multiple New York Times best-selling novels, live-action features, comic books, action figures, apparel and more.

About 343 Industries

343 Industries is the publisher and developer of the blockbuster“Halo” series of videogames and, as part of Microsoft Studios, oversees the“Halo” franchise, including novels, comics, licensed collectibles, apparel and more. 343 Industries is home to world-class developers working on the“Halo”“Reclaimer Saga,” which commences with the arrival of“Halo 4” on November 6, 2012, exclusively on Xbox 360.?

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com