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GUITAR HERO® CONTINUES TO BREAK NEW GROUND WITH EXCLUSIVE TRACKS RE-RECORDED SPECIFICALLY FOR GUITAR HERO®: WARRIORS OF ROCK

On-Disc Set List Expands with 22 Rockin’ New Tracks

London, UK– 27th July, 2010– The must-have, quintessential rock music collection keeps getting better as Activision Publishing, Inc. (Nasdaq: ATVI) announces two exclusive re-records and a host of new shredable tracks for Guitar Hero ? : Warriors of Rock. Singers, songwriters and rock legends Alice Cooper and The Runaways went back into the studio to re-record“No More Mr. Nice Guy” and“Cherry Bomb,” respectively, for fans to rock out to when the game releases this September.

“I AM a Warrior of Rock! Younger fans getting exposed to true classic rock songs is one of my personal crusades,” said Alice Cooper.“The new audience listening to the classic songs of today, like“No More Mr. Nice Guy,” will hopefully be inspired to write the classic songs of tomorrow.”

In addition to the exclusive re-recorded classics, Guitar Hero: Warriors of Rock continues to get back to its rockin’ heritage with yet another 20 tracks picked specifically for their killer riffs and intense solos. These tracks will join the previously announced songs for Guitar Hero: Warriors of Rock– the largest on-disc set list ever in a Guitar Hero game– and include:

    <*>Alice Cooper–“No More Mr. Nice Guy” <*>Alter Bridge–“Ties That Bind” <*>Atreyu–“Ravenous” <*>Bad Brains–“Re-Ignition (Live)” <*>Blue?yster Cult–“Burning For You” <*>Bush–“Machinehead” <*>Deep Purple–“Burn” <*>Edgar Winter–“Free Ride” <*>Five Finger Death Punch–“Hard To See” <*>George Thorogood and The Destroyers–“Move It On Over (Live)” <*>Lynyrd Skynyrd–“Call Me The Breeze (Live)” <*>Pantera–“I'm Broken” <*>Poison–“Unskinny Bop” <*>The Ramones–“Theme From Spiderman” <*>Rise Against–“Savior” <*>The Runaways–“Cherry Bomb” <*>Steve Vai–“Speeding” <*>Strung Out–“Calling” <*>Styx–“Renegade” <*>Sum 41–“Motivation” <*>Them Crooked Vultures–“Scumbag Blues” <*>The White Stripes–“Seven Nation Army”

In Guitar Hero: Warriors of Rock, join with friends on an epic rock journey to save rock n’ roll. Featuring an impressive 90+ track set list and a host of all-new gameplay features, living room legends and their friends can strum, drum and wail in the most immersive music videogame experience to date. Delivering the quintessential rock music collection that focuses on guitar shredding hits from bands such as Black Sabbath, Slipknot and Megadeth and larger-than-life band anthems from Queen, Muse and KISS, players can unleash more rewards and unlockable content than ever before in Guitar Hero: Warriors of Rock’s Quest Mode, the franchise’s first ever story-based mode, and Quickplay+, which invites challenge-starved fanatics to test their rock skills. Running on the powerful Guitar Hero engine that has been expanded and refined and with encores from the critically-acclaimed and fan favorite gameplay features that made Guitar Hero one of the most popular franchises of all-time– such as Party Play, Competitive modes and any combination of up to four instruments– the game offers a complete interactive and connected experience bringing friends and foes to the stage in the ultimate rock music experience.

Guitar Hero: Warriors of Rock is being developed by Neversoft Entertainment for the Xbox 360 ? video game and entertainment system from Microsoft and the PlayStation ? 3 computer entertainment system and by Vicarious Visions for the Wii TM system from Nintendo. The game is PEGI rated 12 (game content suitable for children aged 12 or over). For more information about Guitar Hero: Warriors of Rock, please visit GuitarHero.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook,”“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes,”“may,”“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality“hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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Guitar Hero and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

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