Disney Interactive Studios Announces New Video Games Based on Beloved Disney Princess Brand and Designed Specifically for Young Girls
BURBANK, Calif.– (June 18, 2007)– This November, young girls will join their favourite Disney Princesses in exciting adventures designed just for them. In Disney’s first console video game created specifically for young girls, players befriend their favourite princesses including Ariel, Cinderella, Jasmine and Snow White and enter their enchanted worlds. The princess worlds are in peril and only the player can save them in Disney Princess: Enchanted Journey for Wii™ from Nintendo, PlayStation?2 computer entertainment system and Windows PC. In Disney Princess: Magical Jewels, also releasing this fall for Nintendo DS™, girls play as a Disney Princess, including Ariel, Aurora, Belle, Cinderella, Jasmine and Snow White. Entering a fun-filled enchanted adventure to regain a kingdom’s magical power, players strive to break the spell that binds the kingdom by recovering the stolen Magical Jewels.
“Based on a brand that girls and parents already know and trust, the Disney Princess video games are designed with young girls in mind through accessible, challenging and fun game play,” said Jessica Oifer, senior brand manager for Disney Interactive Studios.“We know that Disney Princess could be a young girl’s first entry into videogames. We embrace the simplicity required by this age group while providing a challenging and rewarding experience set in beautiful Princess worlds. Not only are the games fun, they also introduce players to the positive attributes that make a true princess: courage, friendship, trust and the joy of discovery.”
In Disney Princess: Enchanted Journey for Wii , PlayStation 2 system and PC, girls play as their own customized heroine, taking part in a fantastic adventure and helping the Disney Princesses restore order in their kingdoms. Girls exercise their creativity by choosing their character’s name as well as customizing her look– selecting hair colour, skin tone, dresses and more. As they meet and interact with their favourite Disney Princesses, girls discover that each Disney Princess has a unique story and magical world. These stories inspire players as they ascertain the attributes of being a true princess -- courage, friendship, trust and discovery. The game’s two-player mode allows girls and their moms or friends to work together to fix the princess worlds.
Disney Princess: Magical Jewels for Nintendo DS invites girls to play as their favourite Disney Princesses in an enchanted adventure. Girls explore the game at their own pace and skill level to recover the Magical Jewels and restore the magical power of a kingdom. In a magic-filled romp through locations familiar to young girls, players experience the excitement of interacting with the environments through the Nintendo DS touch screen to solve puzzles and tasks that help each Princess on her adventure. A tiered design provides an accessible play experience for the younger player, yet also provides layers of challenges for older players. Multiplayer modes allow the player to have a friend join the fun.
Published by Disney Interactive Studios and developed by Papaya Studio, Disney Princess: Enchanted Journey for Wii, PlayStation 2 system and PC is scheduled for release in November. Also scheduled for a November release is Disney Princess: Magical Jewels for Nintendo DS, being developed by 1st Playable Productions. All titles will be rated 3+ by PEGI.
About Disney Interactive Studios
Disney Interactive Studios is the interactive entertainment affiliate of The Walt Disney Company (NYSE: DIS). Disney Interactive Studios self publishes and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide. The company also licenses properties and works directly with other interactive game publishers to bring products for all ages to market. Disney Interactive Studios is based in Glendale, California and has four internal game development studios around the world including Avalanche Software, Fall Line Studio, Propaganda Games and Climax Racing.
Neena Williams, Senior PR Manager
Disney Interactive Studios
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