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GET GOING ON THE LINE FOR FREE OR MOVE RIGHT ON UP

Free Version and Latest Paid for Version Set to Launch on 29 September 2011

?Players on Ant Hive Games much praised iPad Game, The Line HD, can now get going for free thanks to a plucky marketing move by Eddie which will let players navigate the central character through the first 50 levels of his dot line universe for free from 29 September 2011.

And for skeptics who think this is nothing than a cheap marketing ploy to lure you in, don’t be fooled: the high level intricacy of The Line HD FREE will provide more than a match for many a casual player– such is the quick wittedness and dexterity needed to prevent Eddie falling into the many traps and dead-ends that lie in his way.

Game Re-Cap

In the game you are the guardian of Eddie who is trapped within the line from which he was spawned. However, you don’t control him: you have to draw and erase lines from his environment to create a safe passage for him, protecting him from the many dangers he will encounter on his way.? You also have access to fire and ice spells to control his speed, and catapults and bumpers to shoot him over and around dangers.

Its Heritage

Conceived by Florian Garcia and developed in the creative hothouse of Shanghai, The Line HD doffs its cap to its European heritage (which is firmly rooted in the 70’s Italian kid’s cartoon series, La Linea) but gives it an edgy modern twist.

How Much?

For those players who can successfully help Eddie through the first 50 free levels another 175 are available incrementally through in-app purchases of $.99 per pack. And for those“hard-liners” who reckon they can quickly reach the upper echelons of Eddie’s universe, the latest full version of the game, The Line HD v3 will also be available on global release from 29 September 2011, at $1.99.?

What they have to say

Matt Orlich, CEO of the Shanghai based independent mobile games developer, Ant Hive, commented:

“As an independent studio trapped in the complex maze of marketing mobile games, we know exactly how our main character of The Line HD feels at times.?But with this launch of our third update– and with a little help from our gaming friends -?we hope to set Eddie well and truly free on iPads across the world.”

What players have to say

Average star rating: 4.5 (iTunes, US Store).

?'Clever and engaging' -lam40

'Addicting and fun" -Coolgirl82

'Love it!!' -Happy faces rule

'...extremely fun...Addictive! -Akammer

'Amazing' -Sunnyd16

'Great game!!!' -Desio72

'Excellent puzzle game' -Superguyabe

'Great Concept' -Mzchyll

'Great puzzler' -NatLog

'Wonderful game!' -Artemischen

'Simple yet inventive!' -Corbett Roy

'Mesmerizing!' -Turnerpower

'Can't stop playing' -Jason Lanoie

'Highly addictive!' -tashina

'Very addictive!'-Tctroyer

?About Ant Hive

Established in 2009, Ant Hive Games is one of the first independent mobile game studios in Shanghai, China.?Comprised of a team of veteran US, European and Chinese game developers, its focus is to apply the culture of an independent games and create engaging to mobile games for the Asia, European and US consumer markets. Further information: www.anthivegames.com

Images available on request

For further media information, please contact:

Toby Hall/Emma Jones at GTH Communications Limited?+44 (0)20 3103 3902?

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