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German Developer Award 2007 goes to FISHLABS

Blades&Magic is the best mobile phone game of the year

HAMBURG, Germany, 14 December 2007 FISHLABS, one of the leading developers of premium 3D mobile phone games, has won the German Developer Award 2007 in the category‘Best Mobile Game’. As the only 3D-mobile game, the action role-playing game Blades&Magic won over the jury, consisting of 30 industry-experts, and beat out the competition. The German Developer Award is given away annually at the Lichtburg in Essen, Germany to national developers of outstanding PC, console, and mobile phone games.

‘We are extremely pleased that our action RPG Blades&Magic was chosen as the best mobile game of 2007. For the title to be praised not only by the gaming community and the trade press, but also by the expert jury of the German Developer Award is another terrific accolade for our entire team and is the crowning conclusion to a very successful 2007. Moreover, it is also an important signal to the entire mobile games industry that complex 3D games are also able to thrill so-called core gamers on mobile phones,’ comments Michael Schade, CEO and co-founder of FISHLABS.

Blades&Magic is a graphically opulent, 3D action-RPG with up to 10 hours of playing time, which sets new standards for mobile phone games. In the role of Bryn, a young warrior of the Grimblade clan, the player must survive numerous quests and learn powerful spells and abilities in order to be able to use them wisely in battle in the lifelike world of Blades&Magic. The fantastic story of Good and Evil gives players the choice of making their way as a fearless fighter or a powerful mage in order to free the land of Auronia from the demon lord Balrazhul.

‘The award impressively underscores Hamburg’s leading role in the field of mobile games. With the Hamburg prototype sponsorship and our numerous services, we will be able to support innovative game developers even more strongly in the future,’ adds Achim Quinke, Project Manager of Gamecity Hamburg.

For more information about FISHLABS on-line see: www.fishlabs.net

You can find graphics material on the FISHLABS Press Server at: www.fishlabs.net/clients/press


FISHLABS, based in Hamburg, Germany, is one of the world’s leading development studios for high quality 3D mobile phone games. Founded in 2004, FISHLABS has already produced over 15 high-quality games and employs 25 people in Hamburg. FISHLABS’ line-up of games includes award-winning in-house productions such as Galaxy on Fire™, DEEP™, and Blades&Magic™, as well as contract productions of well-known brands such as V-Rally? 3D, Star Wars™– Imperial Ace 3D, and Tony Hawk’s Downhill Jam™. The 3D game engine ABYSS? for Java™ and BREW™ mobile telephones, which was developed in-house, is supported by c. 200 different end-devices and sets the standard for compatibility and performance. FISHLABS’ 3D mobile phone games are marketed worldwide by more than 160 well-known network providers, such as T-Mobile, Vodafone, O2, Orange, 3, Telefonica, Cingular, Sprint, and Verizon, and directly via www.fishlabs.net and www.fishlabs.mobi. FISHLABS is also one of the few studios to market its games directly worldwide through the Fun&Downloads service from Sony Ericsson. In October of 2007, FISHLABS concluded the first round of financing discussions with Neuhaus Partners. The financing will enable FISHLABS to add greater community features to their mobile phone games in the future.

About Gamecity Hamburg

‘Harbour of the Gaming Industry’– under this motto, the Gamecity Hamburg project nationally and internationally networks the digital entertainment industry. It addresses several target groups: on the one hand, companies originally involved in the development, publication, and financing of computer, console, and mobile phone games, and on the other, related industries such as advertising, technical services, on-line agencies, and the music and film industries. Their goal is to develop common interfaces through expert discussions, challenges, and posing problems and to use them effectively. The networking will help to promote cooperations in Hamburg and open up new business areas. The most important companies in the gaming industry in northern Germany meet regularly in the Games study group of Hamburg@work.

Your personal editorial contacts are ready to talk to you:

PR Agency Indigo Pearl

Nils Kedeinis / Tim Schombert

Richardstr. 45

D-22081 Hamburg, Germany

t: +49 40 253302 -70

f: +49 40 253302 -61

e: nk@indigopearl.de

FISHLABS Entertainment GmbH

Michael Schade

Geibelstra?e 46

D-22303 Hamburg, Germany

t: +49 40 888800 -160

f: +49 40 888800 -166

e: m.schade@fishlabs.net

Web: www.fishlabs.net

WAP: www.fishlabs.mobi

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