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Gaming Highlights at Games Convention Asia 2007 will Score with Gamers

Gamers are in for big delights at the upcoming Games Convention Asia (GCA) 2007, which will witness three major gaming highlights courtesy of Electronic Arts (EA) Singapore, the Nintendo Wii and Sony PlayStation 3 (PS3) game consoles.

Games Convention Asia 2007

Suntec Singapore International Convention&Exhibition Centre

September 6 to 9, 2007

Singapore, August 27, 2007— It will be games, games and more games at the Games Convention Asia (GCA) 2007. Gamers of all ages can look forward to enjoying the thrilling gameplay of plenty of game titles at the GCA 2007.

GCA 2007 is organised by Conference and Exhibition Management Services (CEMS).

Electronic Arts, the leading games publisher, will have a major presence at the exhibition, displaying game titles for all major platforms.

Console gamers will be thrilled by the official launch of the phenomenal Nintendo Wii game console, as well as the Sony showcase of the latest developments in the PlayStation world.

Mr Steven Tan, Senior Exhibition Manager of CEMS said:“It is our pleasure to have garnered the support from these 3 big industry players in GCA’07, despite this being the first show. Their support is very crucial to the fledging games industry in Asia. The wide range of offerings that cater to both gamers and the general public, will cement GCA-07 as the premier gaming convention and exhibition in the Asia Pacific region.

“We are also pleased to have with us Nokia NGage, Blizzard Entertainment, AMD, 10tacle Studios, Razer, Asiasoft (a local online games distributor of War of Warcraft, Pangya and Maplestory) and many other game companies’ presence at GCA'07.”

Electronic Arts

The hottest and coolest games from Electronic Arts will be on show at GCA 2007, so gamers who have eagerly been tracking these titles since the E3 event in July will get an opportunity to try many of these titles out.

Keep your fingers crossed (and on the trigger buttons) for blockbusters that include the popular soccer game, FIFA 08—appearing on just about every game console you might own— and Rock Band, a musical game that will come with special controllers in the shape of guitars and drums.

EA Console Titles:

    <*>Army of Two (PS3, Xbox 360) <*>Boogie (Wii) <*>Burnout Paradise (PS3, Xbox 360) <*>EA Playground (Wii, DS) <*>FIFA 08 (PS3, Xbox 360, Wii, PS2, PC, PSP, DS) <*>Half-Life 2: The Orange Box (PC, PS3, Xbox 360) <*>Medal of Honor Airborne (PC, PS3, Xbox 360) <*>Mercenaries 2: World in Flames (PS3, Xbox 360) <*>MySims (Wii, DS) <*>NASCAR 08 (PS3, Xbox 360, PS2) <*>Need For Speed: ProStreet (PS3, Xbox 360, Wii, PS2, PC, PSP, DS) <*>Rock Band (PS3, Xbox 360) <*>The Simpsons (PS3, Xbox 360, Wii, PS2, PSP, DS) <*>Skate (PS3, Xbox 360) <*>Tiger Woods PGA Tour 08 (PS3, Xbox 360, Wii, PS2, PC)

EA PC Titles:

    <*>Crysis <*>Hellgate: London <*>Medal of Honor Airborne <*>SimCity Societies (PC) <*>Tiger Woods PGA Tour 08

But watch out for mobile and online games offerings from EA.

Mr Chris Thompson, EA’s vice president and general manager of Asia Publishing, said:“But we will have more focus on online, mobile and console/PC products that are more applicable to this region.”

EA is using the GCA as a platform to reach out and work with new partners.

Said Mr Thompson:“EA Asia is the largest entertainment software company in the region, excluding Japan. With offices in 8 countries, we offer the widest on-the-ground coverage and expertise of any company. Our knowledge of the market is very strong, and we offer co-publishing, distribution and publishing solutions to partner companies.”

Nintendo Wii

MAxSoft, the official distributor of Nintendo products in Singapore, will be officially launching the Nintendo Wii game console that has taken the world by storm.

The Wii uses a revolutionary, motion-sensing game controller that requires gamers to swing, poke and move about in order to play— no more sitting down and passively pushing buttons on a controller.

In other words, the old”button mashing” stereotype of console gaming has been debunked by Nintendo’s new approach.

Sony PlayStation 3 (PS3)

Sony will be showcasing the latest developments for the Sony PlayStation 3 (PS3) and Sony PlayStation Portable game consoles.

About Games Convention

The Leipzig Games Convention was first held in 2002. It is expected that the Games Convention will continue to grow in stature and become even more important in 2007 and beyond.

About CEMS Conference&Exhibition Management Services Pte Ltd

Established in 1980, CEMS is a regional organiser with a global perspective. A key player in the Meeting, Incentive, Convention and Exhibition (MICE) industry in Singapore, CEMS has vast knowledge and experience in organising and managing exhibitions, conferences and other special events for government agencies, associations and private enterprises, with business activities spanning across many countries in ASEAN including Singapore, Thailand, Malaysia, Myanmar and the Philippines, China in North Asia, and India, Sri Lanka, Bangladesh and Pakistan in the South Asia.

In October 1997, CEMS achieved the distinction of being the first professional conference and exhibition organiser in Singapore to obtain the ISO 9002 certification.

For the past decade, CEMS has formed strategic partnerships with both local and international players to achieve mutually desirable goals in the MICE industry

About Leipziger Messe International GmbH

As organiser of the largest interactive gaming exhibition in Europe, Leipziger Messe International GmbH, the international marketing and promotion arm of Leipziger Messe, is now ready to expand its business to Asia Pacific. Founded in 1990 as the overseas trade fair marketing and exhibition company, LMI has extensive contacts to open new markets anywhere in the world.

As the co-organiser of GCA Games Convention Asia 2007, LMI will be responsible for marketing the event on an international basis. By sharing its experience in organising Games Convention in Europe, LMI will transfer its expertise to Asia Pacific. Together, LMI and CEMS will head the conceptualisation of Games Convention Asia 2007, customising it to suit Asian culture and environment.

For media enquiries, please contact:

Integrated Marketing Solutions Group Pte Ltd

Marketing Communications Consultants for Games Convention Asia 2007

Nalini Naidu

Group Managing Director

Tel: +65 96333198

Email: nalini.naidu@imsg.sg

Tan Shou Chen

Account Director

Tel: +65 97417548

Email: shouchen.tan@imsg.sg

Conference&Exhibitions Management Services

Amanda Foo

Assistant Marketing Communications Manager

Tel : +65 6278 8666

Fax: +65 6278 4077

Email : amanda@cems.com.sg

Games Press

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