< Back to Press Releases

GameX Announces Ubisoft as Latest Game Exhibitor

Ubisoft is Scheduled to Appear During QVC®’s Live Broadcast from GameX

* * * * FOR IMMEDIATE RELEASE * * * *

Philadelphia, PA----October 21, 2009— GameX (Games&Media Expo), October 23-25, 2009, in Oaks, PA, today announced Ubisoft as one of its latest major game publisher exhibitors, joining SEGA and Electronic Arts. As a GameX exhibitor, Ubisoft will give attendees a sneak peek at its new releases and allow gaming enthusiasts to play demos of Shaun White Snowboarding: World Stage on the Wii and Imagine Fashion World Tour, Imagine Babyz Fashion, Petz Nursery, Petz Dolphinz Encounter, Style Lab Makeover and Style Lab Jewelry Design on DS.

Additionally, Ubisoft is scheduled to offer several new games during QVC’s live broadcast from the event on Saturday, October 24 at 2 PM (ET). During the Gifts for Gamers– Live from GameX show, QVC shoppers will have the opportunity to purchase a choice of two DSI bundles, Imagine– Fashion World Tour&Stylelab Jewelry Maker and Avatar&Battle of Giants Dragons.

“We are thrilled that Ubisoft will be a part of this exciting show,” said John Kelly, vice president of merchandising for QVC.“Not only does Ubisoft lend great brand recognition to the broadcast but it also offers our customers access to some of the most-anticipated game releases this season.”

Jennifer Halpin, executive vice president of show production for GameX, adds,“GameX, by design, is built on the premise that major media and entertainment companies are seeking to build their brands— and need to bridge the distance that remains open to consumers. With QVC's ability to reach a broad audience, the collaboration between QVC and Ubisoft, the nation’s fourth largest games publisher, is a monumental example of the symbiosis that is taking effect this holiday season at our convention. We are thrilled to usher this innovation, as a sign of an ongoing commitment to our growing space.”

GameX has quickly ramped up to be a high-visibility entertainment, tech and media show with games as its main attraction. GameX features games-focused exhibits and demos from companies such as Electronic Arts (Dante’s Inferno and Warhammer Online: Age of Reckoning) and SEGA (BAYONETTA), as well as pop culture elements such as advance film and TV screenings and trailers from SyFy Channel and Lionsgate, celebrity guest appearances, high-stakes game tournaments from Alienware and iGames, live video game music, robotics demonstrations, cosplay, video game comedy improv, animation festival and competitive steampunk art exhibit, and much more.

About Ubisoft

www.ubisoftgroup.com

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft is present in 28 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008-09 fiscal year Ubisoft generated sales of 1.058 billion euros. To learn more, please visit.

About QVC

www.qvc.com

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 167 million homes worldwide. The company’s Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 23-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

About GameX

www.gamexpo.us

GameX, the Games and Media Expo, is a national game consumer show and‘pop culture’ festival produced by Virtual Rush Gaming in Philadelphia, designed to draw from local, regional and national audiences of game players, film and TV fans, comic book buffs and tech enthusiasts. GameX is supported by NBC Local Media with media and marketing, as well as participation from NBC Universal brand partners. GameX sponsors and partners include QVC, A-List Promotions, Arnold’s Family Fun Center, CD Baby, Creative Talent Network, Cyberstation, Dave&Buster’s, Disc Makers, Entertainment Consumer Association, GameDev.net, Gamerz Edge, Half Off Depot, Innovation Philadelphia, MAGFest, Steam Gear Lab, Weston Mason and 93.3 WMMR, with significant game media support from The Escapist.

About NBC Local Media Philadelphia

www.nbcphiladelphia.com

NBC Local Media Philadelphia is an owned and operated entity of NBC Universal in the 4th largest television market in the country, comprised of a Television Station (WCAU NBC10), an Internet site (nbcphiladelphia.com), two Digital Channels (Universal Sports and NBC Plus), a Production Company (StudioTEN Creative Group), and out of home opportunities (The University Network and Fuelcast). NBC Local Media Philadelphia broadcasts to over 2.8 million households and reaches over 1 million uniques per month on their digital platforms.

NBC Local Media is comprised of ten NBC owned-and-operated television stationsreaching 27% of US TV households; the NBC Everywhere operation focusing on the growing Out of Home digital market; LX.TV, a content production company that produces lifestyle and cultural programming; and Skycastle Entertainment, an award winning entertainment marketing and promotion company. Together, the NBC Local Media properties distribute NBC Universal content and produce local content for broadcast.

For more details regarding the GameX, contact Morgan Ogburn, ThemePark Studios, 512/916-9633 or morgan@themeparkstudios.com.

####

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com