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GAMESTICK TO LAUNCH EXCLUSIVELY WITH GAME IN UK

29?March 2013 ?Today,?Game Retail Ltd, the UK’s leading videogames retailer,?reveals?an exclusiveretail partnership with?PlayJam?to sell the?GameStick?in the UK from June this year.

GameStick,?the highly anticipated micro-games console, is?billed as the most portable TV games console in the world?and will be available exclusively?to?pre-order from GAME online atwww.game. co.uk?from?today 29 th?March.?

Having?burst onto the scene in January this year?via a?widely?published?Kickstarter?campaign, the?micro-console?plugs directly into a TV's HDMI slot and comes with a fully featured Bluetooth Game Pad?so it’s?ready to?use straight?out of the box. The?GameStick?brings?a number of the most popular Android games such as?Shadowgun?and Smash Cops to the TV.

Charlotte Knight, Category Director for GAME says:??“We're really excited to be the only UK retailer to offer this product to the gaming community. We are constantly evolving our offer of gaming content, providing gamers with the options to game their way: the portability of the?GameStick?will make this even easier - gamers will be able to take their console anywhere and literally set up camp in front of any TV! We are confident that our gaming community will be eager to play with such a great console."

Jasper Smith, CEO?for?PlayJam?adds:?“We are delighted to be partnering with?GAME?to bring GameStick?to?the UK?market.?It’s?an affordable gaming console and we expect demand to be strong in the?lead?up to?the?in-store?launch?later this year.?This is the first of many such partnerships that we will be securing over the coming weeks and we are thrilled that GAME is the first.”

GameStick?will be available?to?pre-order?exclusively from? www.game.co.uk from?today?29 th?March.The?GameStick?will be?available?for purchase?in-store from June.?RRP?79.99

ENDS

PLEASE NOTE : GAME is always capital letters

For further information please contact:

For GAME:

Nicki Lowe, MHP Communications

T:? 0203 128 8089?E:? nicki.lowe@mhpc.com??

For?Playjam:???

Laura West.?Super M PR

T:? +44 (0)7968 544871?E:? Laura@SuperM.co.uk

About GAME

GAME Retail Ltd. is the UK’s leading high-street videogames retailer. Formed in April 2012, GAME is committed to delivering for the gaming communities of the UK online, in-store, on mobile and through their app. With a market-leading reward proposition, incredible exclusive content and great deals, GAME is the number one destination for all gaming needs. For more information, please visit www.game.co.uk.?

About?PlayJam

PlayJam is backed by GameStop, Adobe, Endeavour Ventures, London Venture Partners?and a number of game industry luminaries.

PlayJam is the world’s leading provider of games on Smart TV devices, representing over 35% of all games played on Smart TV in over 100 territories Worldwide. Monthly Active Users grew by over 1000% in 2012, and PlayJam Games Network now serves over 150 TV apps on Samsung, LG, Panasonic and a number of other CE manufacturer devices, such as Western Digital.

The company recently completed a highly successful?Kickstarter?campaign to fund the launch of its dedicated games console–?Gamestick, which closed at 650% of the original target and is due to ship in April this year.

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Games Press

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