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Gamesload expands to Europe

Germany's market leader for PC games downloads moves into the international market.

Bonn/Darmstadt, 23 rd October 2009

Gamesload, the Deutsche Telekom games platform, is going international. The first launch will give customers from 20 countries including Ireland, Bulgaria, Romania, the Baltic States, Slovenia, Slovakia, Malta, Cyprus an immediate access to the Gamesload service in English.

"Internationalising of our Gamesload service means that we are scaling our games download business into a number of new markets. We are confident that the expertise we have gained as market leader in Germany will enable us to become a central point of contact for games fans on the Internet in other European countries," comments Harald Eisen?cher, Deutsche Telekom AG's Personal&Social Networking segment board member responsible for Products&Innovation.

A forecast issued by PriceWaterhouseCoopers states that the market for online games including massively multiplayer online games and online distribution will experience an annual double-digit percentage growth rate up to the year 2013. "In view of overall market growth, we have chosen exactly the right time for Gamesload to enter the European market," Harald Eisen?cher continues.

With a portfolio of up to 1,500 PC and casual games, the German market leader will be offering one of the biggest suites of products for gamers in Europe right from the start. Payments can be made via credit card or PayPal, and other options are due to follow. The prices for individual products vary from EUR 1.99 to EUR 49.99 and are always quoted in national currency. Other benefits offered on the international site include a download manager, a free download guarantee over two years for purchased games and free test versions for a broad range of casual games. Don’t wait too long though: the first 2,000 customers will in addition receive a complimentary version of the game“The Rise of Atlantis”.

This move into the international arena gives games publishers new opportunities for cooperation as Gamesload will be able to offer partners online distribution Europe-wide from a single source in future.

List of countries in which Gamesload is now available:

Country URL
Bulgaria www.gamesload.bg
Denmark www.gamesload.dk
UK www.gamesload.co.uk
Estonia www.gamesload-eesti.com
Finland www.gamesload.fi
Greece www.gamesload.gr
Ireland www.gamesload.ie
Latvia www.gamesload.lv
Lithuania www.gamesload.lt
Malta www.gamesload.com.mt
Norway www.gamesload.no
Poland www.gamesload.pl
Portugal www.gamesload.pt
Romania www.gamesload.ro
Sweden www.gamesload.se
Slovakia www.gamesload.sk
Slovenia www.gamesload.si
Czech Rep. www.gamesload.cz
Hungary www.gamesload.hu
Cyprus www.gamesload.com.cy


About Gamesload:

Gamesload, the games platform developed by Deutsche Telekom AG, has been the market leader for commercial PC games downloads in Germany since 2006. The offering currently comprises over 2,500 products. Starting in October 2009, Gamesload will be available in 20 other European countries, including UK, Sweden, Denmark, Poland and Hungary.

Contact:

Deutsche Telekom AG

Corporate Communications

Tel.: +49 (0) 228-181 4949

E-mail: presse@gamesload.de

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