SHEFFIELD, England and LISBON, Portugal – March 19, 2014 – GameSessions , a new service giving players a chance to try full games first, with super-fast downloads, and UOL BoaCompra, the leader in digital goods payments in emerging markets, today announced a partnership to enable more PC gamers to play FIFA World™ and Origins in Latin America. The partnership gives players a faster way to get into the games by utilizing a compressed version that can also be played in a trial mode and then unlocked via UOL BoaCompra’s leading payment systems. This expands the market for UOL BoaCompra’s titles as gamers with lower bandwidth, and those that want to try the games before purchase, now have a way to play.
Brazil is one of the largest PC gaming markets in the world with 33.6m players of PC boxed/downloaded video games*- that’s as large as Steam’s active user base in Europe or the US, and it’s growing - according to NewZoo by around 50% between their 2012 and 2013. However, despite this size and growth, publishers find South America a challenging market.
UOL BoaCompra and GameSessions are now working together to overcome some of the key obstacles to success in the South American market with a combination of innovative software, new business models, and assistance to deal with some of the unusual features of the market:
Discovery: GameSessions technology allows gamers to try before they buy. Gamers love that experience and are happy to share free trials with their friends. That makes getting the word out in such a large population much easier. GameSessions makes it super easy to share trial experiences of core games on social networks too. All this means that it can become more cost effective to reach gamers amongst such a large population. BoaCompra know this market really well and can help point publishers in the best directions too.
Delivery: South American internet connections can sometimes be fast, but service can also be patchy. More so, these services often have bandwidth caps to help them manage the levels of network traffic. GameSessions unique compression means that whole games can be delivered with 1/3rd of the amount of data, saving time and bandwidth.
Payment: Most forms of payments regularly used in South America are unique to the continent. For instance, around one third of payments for games in Brazil are via Boleto- a mechanism that isn’t used elsewhere, and 70 percent of the market does not have access to international credit cards. UOL BoaCompra offers the most complete coverage of local payment methods to provide greatest access for gamers.
Business model: Traditionally, South America has offered customers the chance to spread their payments for products over time in a way less common in most countries. With UOL BoaCompra, publishers can explore payment by installments, while GameSessions provides the ability to rent games over the internet to spread the costs. Whichever method is chosen, the player can make the most of their disposable income, while rentals ensure that local pricing doesn’t create a grey-market problem later.
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ABOUT UOL BOACOMPRA
Founded in 2004, UOL BoaCompra specializes in monetizing online games while offering and servicing more than 3,000 games across multiple platforms in LATAM, Portugal, Spain and Turkey. As part of Brazil's largest internet company and content portal, UOL BoaCompra's game portals aggregate more than 1.2 billion page views per month and has more than 120,000 POS across LATAM. Several of the largest gaming companies including Valve, EA, Riot Games, Bigpoint, SmileGate and Aeria Games partner with UOL BoaCompra to bring their games to emerging markets including Brazil and most recently, Turkey. For more information, please visit www.boacompra.com and keep up-to-date on the latest news at: http://www.boacompra.eu/blog/.
GameSessions is from Tangentix Ltd, a team of keen and bright programmers, who also happen to be gamers, based in the UK. It has been born from new mathematics from the University of Bradford and a series of patent-backed innovations that change the way games are discovered, delivered and purchased. The company is venture backed and has deals with a number of major publishers and media partners. For more information, please visit: www.GameSessions.com
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Sean Kauppinen, +1-415-299-2156
UOL Boa Compra
Liz Goodno, +351-935-831-158