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GamesAid joins in with London Games Festival and delivers chosen charity donations

GamesAid charities to receive donations; PES Rankings events confirmed

Wednesday 27th October: Organisers of the London Games Festival have today announced that with one week remaining of the festival, even more events are to be added to the bill.

The Official PES 2011 league, PES Rankings, is holding its annual‘South’ event in London and has now become part of the festival and is open to the public, with Konami inviting both budding talents and seasoned professionals to take part. Alongside this the fantastic news comes that tomorrow the five charities voted for by the GamesAid members will receive their generous donations from the GamesAid trustees.

    <*>The charities Action for Kids, Families Need Fathers, SpecialEffect, The Willow Foundation, and Volunteer Centre Sutton: MAPS will each receive donations of?20,000, representing a 76% growth in donations year on year. The donations, raised by a number of events and activities within the games industry, will be presented to the selected charities on Thursday 28th October at the UKIE offices. <*>The PES Rankings event will be taking place on Saturday 30th October at the T47 Sports Venue on St Thomas’ Street, near London Bridge. Starting at 9am, the morning will consist of the group stages where players will be put into groups of eight, where each player will play every other member of their group with the top qualifiers from the group going through to the knockout stage. Great prizes are on offer, as well as the chance to compete in the UK Main Event, used to determine the best player in the UK, with a coveted spot at the PES 2011 World Championships the ultimate goal.

To register, visit http://www.pesrankings.com; a place at the event will cost?10 in advance or?12 on the door, with 50% of the proceeds going to GamesAid.

“I’m thrilled to be able to include such charitable causes in the festival,” says Kirsty Payne, Director, London Games Festival.“The GamesAid donations presentation, that will officially take place tomorrow, provides indisputable proof that the games industry is capable of great things, especially as the proceeds are raised through such wide-reaching and entertaining ways as the PES Rankings events, among so many others.”

The London Games Festival has this year far surpassed the size and success of the others before it, with tens of thousands of people having taken part and many more events to go until the close on 4th November.

The full list of events so far runs as follows;

    <*>London Games Festival kicked off on 30th September, with a gala opening and VIP preview at the Eurogamer Expo, Earl’s Court. <*>For the following three days (1st– 3rd October), the Eurogamer Expo hosted up to 20,000 consumers in the UK’s largest gaming exhibition. <*>The Games Invest event took place on 1st October. <*>A Eurogamer Expo party raising money for GamesAid was held on 1st October. <*>Presentation of Ivy The Kiwi? and Q&A session with Yuji Naka, creator of Sonic The Hedgehog, took place on 2nd October at the Eurogamer Expo. <*>Ben 10 event in Leicester Square was held on 2nd October. <*>Just Dance 2 launch party took place on 7th October. <*>The BAFTA Video Game lecture delivered by Media Molecule was held on 7th October. <*>Duke Nukem Forever was exposed for the first time in the UK on 7th October. <*>Sony PlayStation Game Runner Event took place on 8th October. <*>The Nintendo Wii party at Chessington World of Adventures took place on 9th October. <*>BoardGameCamp at Whittaker house happened on 9th October. <*>The Citizen Game Review of FIFA 11 and PES 2011 took place on 9th October. <*>The Power to the Pixel Cross-Media Forum ran from 12th-15th October. <*>The Games Media Awards took place on 14th October. <*>Britain’s Best Nintendo Gamer competitions took place on 16th and 17th October at participating GAME and Gamestation stores around the country including GAME, Oxford Street on Saturday 16th October. <*>SpecialEffect hosted accessible gaming day at Great Ormond Street Children’s Hospital School on 21st October. <*>Qantm College will be opening its doors to the public to showcase the gaming developments of their students today, 27th October. <*>TIGA will hold a developer focused event today, 27th October. <*>New multiplayer title Breach will have a residency at Gamerbase, HMV, Piccadilly Circus starting today, 27th and 28th October. <*>GamesAid will officially hand over generous donations raised for the 5 charities selected by GamesAid members on 28th October. <*>The Golden Joystick Awards will be held on 29th October. <*>The PES Rankings event will take place on 30th October. <*>The MCM Expo returns from 29th–31st October, bigger and better. <*>The London Games Conference will close the festival on 4th November. <*>The We Sing Robbie Williams event will be the last party of the festival on 4th November.

The London Games Festival is supported and funded by UKIE - The Association for UK Interactive Entertainment. It will run until 4th November, in and around London. For specific information on the programme announced so far, please visit www.londongamesfestival.com or follow on Twitter @londongamesfest.

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