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GAMERS PREPARE TO SCRUM DOWN AS RUGBY WORLD CUP 2011 HITS RETAIL STORES TODAY

Today sees 505 Games and developer HB Studios release Rugby World Cup 2011, onXbox 360® video game and entertainment system from Microsoft, and Sony PlayStation®3

(Milton Keynes, UK)– 26 August 2011– In just over two weeks time the battle for the Web Ellis Cup begins in earnest, with New Zealand kicking off against the powerful Tongans in Auckland.

The official Rugby World Cup 2011 videogame allows players to recreate these and many other moments from the tournament: taking their pick of the 20 teams, guiding them through the pool phase and onto the final. Players also get the chance to fight for the glory of their chosen nation online, challenging other players to one-on-one matches on Xbox LIVE? online entertainment network and PlayStation?Network.

Ralph Pitt-Stanley, European Commercial Director for 505 Games, said,“Rugby World Cup 2011 is a tremendously exciting release for 505 Games. The game’s authentic, fast and fluid gameplay allows players to jump right into the atmosphere and excitement of Rugby World Cup, ahead of this year’s main event in New Zealand.”

IRB Chairman Bernard Lapasset said, "We are delighted that fans can now purchase the official Rugby World Cup 2011 videogame. As excitement builds around Rugby's showcase tournament I am sure that the game will prove extremely popular and boost the tournament experience for Rugby fans whilst growing the appeal and profile of our sport across all markets. The game will capture the emotion, passion, drama and excitement of what is the biggest sporting event of the year."

A vastly experienced commentary team, including Stuart Barnes and Miles Harrison, Philippe Sella and Eric Bayle, and Greg Clark and Sean Fitzpatrick, all combine to offer rugby fans unrivalled authenticity.

Rugby World Cup 2011 will be available for the Xbox 360 and PlayStation?3 computer entertainment system today, Friday, August 26th 2011. For more information, please visit the official game website at www.rwc2011game.com and facebook.comrwc2011game

About HB Studios

HB Studios is the largest video game developer in Atlantic Canada. Founded in July 2000, HB has shipped 32 titles with over 200 SKUs across Xbox 360? video game and entertainment system from Microsoft, PlayStation?3, Nintendo Wii, Nintendo DS, PlayStation?Portable, Windows PC and PlayStation?2 selling more than 17.5 million units. For more information, please visit http://www.hb-studios.com

About 505 Games

505 Games is a global publisher of video games, publishing games for all ages across multiple platforms including, Xbox 360? video game and entertainment system from Microsoft, Sony PlayStation? 3, Nintendo Wii™ and DS, Windows PC, Facebook, iPhone?, Xbox LIVE? online entertainment network, and PlayStation?Network.

505 Games has offices in key territories around the world to publish and distribute its library of successful titles which include ArmA II, IL2 Sturmovik: Birds of Prey, the Cooking Mama World series, Naughty Bear, Backbreaker and Zumba Fitness.

505 Games is headquartered in Milton Keynes– UK, with international offices in Lyon (France), Munich (Germany), Milan (Italy), Madrid (Spain) and Los Angeles (U.S.A). A further network of key distribution partners based in Nordic territories and Australia enable global distribution of 505’s titles.

To see the latest releases, news and more about 505 Games go to: www.505games.co.uk

About Rugby World Cup 2011

Rugby World Cup is the crown jewel of the sport and a prominent global property– with television coverage of Rugby World Cup 2007 spanning more than 200 territories, reaching a cumulative audience of 4 billion viewers.? Rugby World Cup 2011 is being held in New Zealand for the first time since the inaugural event in 1987. Teams representing 20 nations will compete in 48 matches across 12 Host Cities between 9 September and 23 October 2011. See www.rugbyworldcup.com;

Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.

TM? Rugby World Cup Limited 2008.?

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