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GAMERDNA LAUNCHES GAME DISCOVERY ENGINE; PROVIDES PLATFORM FOR BUILDING GAMER IDENTITY

Engine Helps gamerDNA.com Visitors Discover New Games to Play, Extend Their Game Experiences, and Better Enjoy Games

FOR IMMEDIATE RELEASE

CAMBRIDGE, MA– December 15, 2008– GamerDNA.com, an online community and social platform for video game identity and discovery, today announced the launch of the gamerDNA Discovery Engine. Powered by passionate feedback from gamerDNA members, the new Discovery Engine allows gamers to identify new video games to play based on their individual interests and preferences.

“The process of discovering games - and expressing what you like about them - is fun,” said Jon Radoff, CEO of gamerDNA, Inc.“Our goal is to improve the experience of how people learn about new games. To do this, we’ve tossed out the one-size-fits-all mentality and, instead, have made game discovery an individualized experience by listening to what people are saying about games and why they are playing them.”

The new gamerDNA Discovery Engine allows gamers to identify traits and preferences that they like about a particular game and receive individualized game recommendations based on those qualities. Members engage with a proprietary trait-based system inside the gamerDNA Discovery Engine to denote what specific aspects of a game they find enjoyable. Members can select from a list of traits or recommend their own trait, such as“Social,”“Competitive,” or“Humorous,” in five categories including Setting, Tone, Hero Archetype, Enemy Archetype, and Game Features. After entering these traits, the gamerDNA Discovery Engine references similar traits selected by others in the community and the popularity of those traits, to recommend games for the individual.

GamerDNA.com is a game community that allows people to build and express their unique gaming identity while discovering new games, extending their game experiences, and better enjoying games from wherever they choose to play. Members develop a unique gamer identity– their“gamerDNA”– that records gameplay history from the places they play (such as Xbox? Live or Xfire) and allows them to share these experiences via popular social media sites and applications like Twitter. In addition, as the largest proprietary database of gameplay patterns in the world, gamerDNA applies the collective intelligence of the gamerDNA community to help members discover new games and to help game developers design better games.

For more information or to sign up for a free account (no software download required), visit www.gamerdna.com.

About GamerDNA, Inc.

GamerDNA aims to know gamers better than anyone in the world and is building a social platform to unite the worldwide ecosystem of passionate gamers, game communities and game developers. At gamerDNA.com, PC and video game players can share information about their experiences and discover the games being played and enjoyed by other people with similar interests. The gamerDNA Alliance Network of over 4 million gamers includes someof the largest gaming communities around the world. Cambridge, MA based gamerDNA, Inc. is funded by Flybridge Capital Partners and led by a team of online media and computer games veterans. Additional company information is available at: http://www.gamerdna.com/alliance/about.php

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Contact

Elicia Basoli

360 Public Relations for GamerDNA

617-585-5777

ebasoli@360publicrelations.com

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