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GamerDNA Acquires 360voice.com

Expands management team and adds Xbox to growing videogaming platform


CAMBRIDGE, MA, April 28, 2008– GamerDNA announced that it completed the acquisition of It Can Talk Inc., owner of the popular Xbox community website 360voice.com.

The Xbox 360 is a popular videogame console with an installed base of over 18 million units, and the 360voice.com website is a community that serves this audience. 360voice had the unique advantage of being an early member of the Microsoft XCDP (Xbox Community Developers Program), which enabled it to create software that "autoblogs" about an Xbox owner's gameplay, and allows players to challenge each other in competitions for real prizes.

"We're building out a platform for the videogame market, unified by the idea of a consistent gamer identity that you can carry with you across an open network of gaming communities," said Jon Radoff, CEO of GamerDNA Inc.

The founders of It Can Talk Inc. will relocate to Cambridge, Massachusetts, where they'll continue as part of the GamerDNA team. Trapper Markelz, CEO of It Can Talk, will become the VP of Products forGamerDNA.

"With GamerDNA, we're creating the platform for a gamer's identity," said Trapper Markelz. "Using technology we created at 360voice, we'll be feeding your achievements and experiences into a gaming history you can express throughout the Web."

It Can Talk is the second acquisition made by GamerDNA. In November 2006, the company acquired Uberguilds, a network of popular MMORPG community websites.

"Video-gaming communities need new ways of exciting gamers—things that actually enhance the entertainment value of games," explained Michael Dowling, CEO of Interpret LLC, a California media and market research firm. "360voice has crafted a unique set of experiences for Xbox owners. Bringing similar experiences to other gamers will extend the reach of GamerDNA to millions of potential customers."

About GamerDNA Inc.

GamerDNA is building a community for the millions of people around the world who are passionate about the immersive, engaging experiences that can be found through games. Based in Cambridge, Massachusetts, GamerDNA is funded by Flybridge Capital Partners and led by a team of online media and computer games veterans from Eprise, New York Times Digital and Electronic Arts Mythic. More information is available at: http://www.gamerdna.com

Contact Info:

Carla Gaglione

GamerDNA Inc.



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